Vol 1, #9, May 12, 2009
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Nissan's outside-the-box campaign builds community of advocates for Cube brand
Car maker takes radical steps to increase brand awareness in Canada

By Amy Bostock, Editor
Nissan Canada is taking a new approach to launching their newest vehicle, the Cube that is exclusive to the Canadian market. The “Hypercube” social media campaign designed for Nissan by interactive agency Capital C, is a radically different approach for the car maker. bulletRead More

The "Hypercube" campaign has Nissan
wetting their feet in the social media world.
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Study grades sites of Canada's seven top banks
RBC Royal Bank sets the standard in 2009

RBC stole the top spot from CIBC in this year’s Forrester ranking of Canadian bank public websites, scoring 74 out of 100 thanks to a complete redesign of the bank’s homepage, deposit and credit.... bullet
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Building relationships can increase ROI
Using social media to grow your business
Although mass branding remains important, building relationships with your online audience is more effective for ROI, according to Dave Stevens, General Manager, MySpace Canada.....bulletRead More

Hyundaicanada.com favourite site of Canadian buyers
Website contributes to increased sales
Hyundai ranks highest among auto manufacturer websites in satisfying Canadian new-vehicle shoppers, a distinction that translates into increased brand consideration according to the J.D. Power and Associates 2009 Canadian Manufacturer Web Site Evaluation Study released yesterday. The study, which looks at Canadian automotive manufacturer websites from the perspective of shoppers who intend to purchase a new vehicle in the next 12 months, examines how four factors contribute to overall...bulletRead More

Canpages' Street Scene coming soon to iPhones
New search feature first of its kind in Canada
In a David and Goliath story, Canada’s own Canpages has not only beaten global giant Google to the punch with their Street Scene feature and voice recognition iPhone application – both firsts in Canada - but they will soon be releasing the Street Scene app for iPhones as well. While Google Street View will soon be available for many major Canadian cities, Canpages.ca has been offering a similar service for Vancouver, Squamish, and Whistler maps since March 16, 2009. The push to release...bulletRead More

April's top 50 most talked about social brands
Brands with the most active web presence
Twitter dominated the web last month according to the Buzzstudy.com April 2009 Social Radar Top 50 which measures the brands with the most active web presence based on overall online conversation volume. For the second month in a row, tweeters have made this site the hottest brand on the web and April’s numbers show that it built up an additional 10 per cent in chatter. Using Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts, buzzstudy.com... bulletRead More

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