Vol 1, #5, April 14, 2009
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You may be more vulnerable than you think: Microsoft report highlights weaknesses

"Cybercriminals" attacking third party applications to infiltrate computers

By Amy Bostock, Editor
When Michael Calce, aka Mafiaboy, hacked Yahoo, CNN, E*Trade, Amazon and ebay in early 2000, his goal was to show other hackers how good he really was. Fast forward to 2009 and the motives behind computer hacking have made a dramatic shift away from bragging rights and towards becoming an organized, global criminal enterprise. The Microsoft Security Intelligence Report volume 6 released last Tuesday provides an in-depth look at how modern day hackers are using....bulletRead More

Hacking has become a criminal enterprise,
and this former hacker has a warning for you.
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Social media is influencing purchase decision
Study offers insight into consumer behaviour

A report by CNW Group and Leger Marketing shows that social media is growing and with it the number of consumers using social media to research purchases. “Social Media Reality Check” contains comprehensive new research into ...
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Canoe develops new social media strategy
Uses Facebook to enhance experience
Canoe.ca newest social networking initiative has made them the first Canadian media outlet to allow its users to better interact, comment and share information by integrating Facebook Connect. Canoe.ca will enrich the social networking....bulletRead More

opens doors for advertisers

Relaunch extends brand experience online
As part of a continuing effort to expand its digital offering for advertisers, Transcontinental Media has redesigned Publisac.ca, the online counterpart to their print flyer product, which delivers hundreds of offers, deals, and coupons to millions of Canadian homes each week. Additions to the site include a powerful new search engine allowing users to browse by product or category, practical shopping tips, expanded categories, and a weekly e-letter.“The redesign of Publisac.ca consolidates our positioning...bulletRead More

DPI technology raises privacy concerns
ISPs accused of violating privacy laws
In response to a complaint filed in May of 2008, the Canadian Privacy Commissioner unveiled a new website meant to serve as a Canadian resource on deep packet inspection. A group of University Of Ottawa law students (CIPPIC) who deal with online privacy issues filed a complaint last year about Bell Canada’s use of Deep Packet Inspection (DPI) to monitor internet subscribers’ online activities without their knowledge or consent. In its complaint, the group argued that large ISPs including Bell Canada and Rogers...bulletRead More

Top 10 SEO companies in Canada
Votes are in for April's leading pratitioners
Search Engine Optimization (SEO) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. The firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach to SEO implementation. According to TopSEOs, an independent authority on search vendors around the globe, the following are the top ten highest ranked SEO companies in Canada for April 2009. bulletRead More

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