Vol 1, #38, December 1, 2009
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"Sexy Sumos" win big at 2009 CMA awards
DDB Canada's campaign captures eight Ripple Awards for Subaru Canada

About 1,400 people turned out on Friday to celebrate the best and the brightest the Canadian marketing industry has to offer. The 2009 CMA Awards marked its 39 th year with a gala evening at the Westin Harbour Castle in Toronto. Subaru Canada was the night’s big winner, capturing eight Ripple Awards, including best digital campaign in the automotive category and the coveted Best of the Best title...bulletRead More

Subaru Canada won top honours
at Friday's CMA Awards, inlcuding
Best Digital Campaugn - Automotive.
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Sears Canada redesigns shopping site
Fresh new look and expanded features
Sears Canada Inc. has launched their newly redesigned www.sears.ca website. The new bilingual site has been updated with a fresh new look, increased functionality and even more user-friendly features. "Sears.ca has had the... bulletRead More
Zappos.com brings online shopping to life with Overlay.TV
Radically changes how customers interact
E-commerce has brought us a world of products on demand, but traditionally, the experience has been closer to shopping from a catalogue than a retail store. Zappos.com, a leader in online apparel and footwear sales, has partnered...bulletRead More
Scotiabank brings mobile banking to Canadians
Partners with M-Com for Spring 2010 launch
Scotiabank has announced a new partnership with M-Com, an international mobile banking and payments solution provider, that will bring mobile banking to Scotiabank customers in the spring of 2010. "With more than 22 million cell phone subscribers in Canada, wireless phones are among the fastest growing consumer products in history," said Mike Henry, Senior Vice-President, Sales & Service, Scotiabank. "Canadians rely on the convenience of mobile devices to help them manage...bulletRead More

Expanding customers' reach with social media
Workopolis offers free job search tools
With the rise of social media, the channels through which employers can reach potential candidates are growing exponentially. The challenge can be learning to use these emerging tools effectively and in a coordinated fashion without creating additional work for the already overwhelmed recruiters. Workopolis is now introducing more expanded services and options for its customers, allowing them to easily leverage the power of social media to connect with even more qualified...bulletRead More

Aeroplan's Arrival Magazine goes social
Online version allows two-way conversations
Aeroplan has announced that the online version of its magazine, Aeroplan Arrival, will now feature interactive polls, article recommendation features and RSS feeds to further engage readers about travel and destinations, arts and culture and the latest Aeroplan rewards. In addition, members will soon be able to comment on articles. The print and online versions of the magazine feature work by top Canadian and international writers, photographers and illustrators in a fun and...bulletRead More

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