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December 1 , 2009


"Sexy Sumos" win big at 2009 CMA Awards
DDB Canada's campaign captures eight Ripple Awards for Subaru Canada

About 1,400 people turned out on Friday to celebrate the best and the brightest the Canadian marketing industry has to offer. The 2009 CMA Awards marked its 39 th year with a gala evening at the Westin Harbour Castle in Toronto. Subaru Canada was the night’s big winner, capturing eight Ripple Awards, including best digital campaign in the automotive category and the coveted Best of the Best title.

War Child Canada won the Gold in the NFP/Fundraising/Public Service category with their tongue-in-cheek "Help Child Soldiers" campaign and American Express Canada's "More Access" campiagn captured top honour in the financial category.

The following is a list of all of the evening's Digital winners:


Company: Subaru Canada
Campaign: Model Year 2009 Subaru Forester Launch
Agency: DDB Canada ( Toronto)
Digital Creative Director: Dré Labre
Digital Art Director: Ryan Semeniuk
Digital Copy Writer: Travis Stellar
Account Executive: Brian Tod
Account Manager, Fuel Industries-Digital Production: Marek Dziedzic
Director of Advertising, Subaru Canada Inc.: Geoff Craig

Company: MINI Canada
Campaign: MINImalism
Agency: TAXI 2
Creative Director: Lance Martin
Associate Creative Director, Writer: Jason McCann
Associate Creative Director, Designer: Stephanie Yung
Art Director: Mike Blanch
Writer: Greg Buri
Interactive Producer: Kevin Saffer
Interactive Producer: Amy Miranda
Account Director: Daryn Sutherland
Account Director: Jared Stein

Consumer Products

Company: Samsung INSTINCT
Campaign: Samsung “Follow Your INSTINCT”
Agency: Cossette / Fjord Interactive Marketing & Technology
Account Lead: Eric Vieira
Project Manager: Jor-Dan Manikas
Associate Creative Director: Paulo Salomao
Director: Derek Horne
Editing: Gerrit VanDyke
Digital Strategy & Technology: Nick Barbuto

Company: Frito Lay Canada
Campaign: Doritos White Bag
Agency: BBDO/Proximity
Executive Vice President, Executive Creative Director, BBDO Canada: Ian MacKellar
Associate Creative Director, BBDO Toronto: Adam Bailey
Associate Creative Director, BBDO Toronto: Andrew Hart
Associate Creative Director, Proximity Canada: Jonathan Webber
Account Supervisor, Proximity Canada: Paul Lin
Marketing Manager, Doritos, Frito Lay Canada: Claudia Calderon

Consumer Services

Company: Sweetspot.ca Inc.
Campaign: The Sweetest Giveaway Yet
Agency: In-house
Director of Marketing: Heather Clark
Marketing Manager: Sari Little
Copywriter: Lori Mastronardi
Freelance Designer: Catherine Baird
Publisher & Founder: Joanna Track
Web Content Administrator: Steven Freitas


Company: American Express Canada
Campaign: “More Access” Campaign
Agency: OgilvyOne Worldwide, Toronto
Director, Interactive Services: Carolyn Convey
Account Executive: Roxanne Earle
Senior Art Director: Denis Lirette
Associate Creative Director: Melanie Cote
Chief Creative Officer: Carlos Garavito
Brand Manager: Paula Emberley

Company: TD Bank Financial Group
Campaign: Simply Save
Agency: Twist Image
Vice President, Marketing Communications: Heather Sutton
Associate Vice President, Digital Marketing: Jeff Smith
Creative Director, Twist Image: Virginia Magaletta

Company: TD Bank Financial Group
Campaign: TD Student Banking Campaign
Agency: Segal Communications
Vice President, Marketing Communications: Heather Sutton
Associate Vice President, Digital Marketing: Jeff Smith
Account Director, Segal Communications: Honor McLachlin

NFP/Fundraising/Public Service

Company: War Child Canada
Campaign: Help Child Soldiers
Agency: John St.
Creative Directors: Stephen Jurisic, Angus Tucker
Writer: Mia Thomsett
Art Director: Stuart Campbell
Agency Producer: Michelle Orlando
Agency Online Producer: Mavis Huntley
Director: Henry Lu
DOP: Brendan Steacy
Production House: Soft Citizen
Production House Producer: Andrew Graham
Executive Producer: Link York, Eva Preger
Editor: Ross Birchall at Bijou Editorial
Assistant Editor: Melanie Hider at Bijou Editorial
Music: David Sorbara, Tom Westin at Grayson Matthews
Post-Production: Alter Ego
Illustrators: Parishil Studio
Designers: Stuart Campbell, Parishil Studio
Website: Principle
Photography: Raina + Wilson
Account Services: Sandra Moretti
Director of Marketing: James Topham
Client: War Child Canada


Company: Bayer Corporation
Campaign: The Alka-Seltzer Great American Road Trip
Agency: Proximity Canada
Creative Director: John Gagne
Senior Copywriter: Jon Ruby
Senior Art Director: Jeffrey Da Silva
Director/Talent: Rhett McLaughlin
Director/Talent: Link Neal
President: Andrew Bailey


Company: Nike Canada Ltd.
Campaign: “Forget Everything”
Agency: Organic Inc.
Creative Director: Elliott Smith
Copywriter: Greg Reese
Editor: Craig Goodwill
Group Creative Director: Dave Sylvestre
Production: Moving Headshot Productions Inc.
Client: Nike Canada Ltd.



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