Vol 1, #33, October 27, 2009
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Canada Post goes viral with video contest aimed at increasing product line awareness
CPC leverages employees to talk about their products and services

By Amy Bostock, Editor

Realizing that they had to look beyond traditional advertising methods in order to stay relevant, Canada Post Corporation is harnessing the power of social media – and their employees - to reach a wider audience. Until October 31 you can watch homemade commercials, submitted by Canada Post employees, on YouTube and vote for your favourite. The winner will receive a trip for two to the 2010 Winter Olympics in Vancouver. There are also video cameras and Visa gift cards up for grabs in this unique contest...bulletRead More

Canada Post is leveraging its employees to promote its brands with a new video contest.
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Aeroplan launches first mass media campaign in years
Online components key to success
Incorporating email vehicles, microsites and an online banner campaign with traditional media channels, Aeroplan is launching a mass media campaign to promote its biggest bonus Aeroplan Mile offer ever. The last quarter... bulletRead More
80% of Canadians use Google for search
Hitwise report has Yahoo! a distant second
An Experian Hitwise reports shows that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search...bulletRead More
RoboForm makes remembering passwords easy
App helps you keep track of multiple IDs
Are you having trouble remembering all of your online logins and user IDs? Are you running out of unique combinations of characters and numbers to make up the dozens of passwords required for your online activities? If you answered yes to either of these questions then RoboForm Online may be just the solution.Created ten years ago as a simple form filler, RoboForm has evolved into an online password management solution that also generates secure passwords for you...bulletRead More

Mixed reaction to CRTC's Net Neutrality framework
Decision doesn't go far enough, group says
Canadian Radio-television and Telecommunications Commission (CRTC) has introduced a new framework to guide Internet service providers (ISPs) in their use of Internet traffic management practices. The Commission is also requiring ISPs to inform consumers of their practices, which will help them to make more informed decisions about the Internet services they purchase and use. But some groups feel that although the move is a step in the right direction, it doesn't go far...bulletRead More

Click! Weekly wins award as Canada's best business site
As we went to press, Click! Weekly learned it has won a Masthead Online Award. More details to follow.

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