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October 27 , 2009

80% of Canadians use Google for search
Hitwise report has Yahoo! a distant second

An Experian Hitwise reports shows that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search properties received 7.99 percent, 7.65 percent and 3.09 percent, respectively. The remaining 46 search engines in the Experian Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.

Percentage of Canadian searches among leading search engine providers

Domain

August 2009

September 2009

Month-over-month percent change

Google search properties

79.96%

80.46%

1%

Yahoo! search properties

8.38%

7.99%

-5%

Bing search properties*

8.10%

7.65%

-6%

Ask search properties

2.78%

3.09%

11%

Note: Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users. The percentages for the search properties include the .ca and .com domains.

*Includes executed searches on Bing, Live.com and MSN search but does not include searches on Club.Live.com

Source: Experian Hitwise

 

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