Vol 1, #23, August 18, 2009
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Ad Metrix to provide competitive intelligence for Canadian online display campaigns
Gain insight into where display ads are viewed online and by whom with comScore's breakthrough new service

comScore, Inc. is bringing their Ad Metrix service to Canada. This breakthrough service in digital media campaign planning and buying will provide comprehensive insights into where display ads are viewed online and the demographic composition of the audiences reached...bulletRead More

Ad Metrix allows users to identify what
ads are being viewed where and by whom.
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Get your island on with cross-channel Malibu campaign
Ads, website offer consumer experience
Malibu, the number one selling Caribbean Rum in the world has launched its newest global advertising campaign, Radio Maliboom Boom, as part of its ongoing “Get Your Island On” crusade. The new Radio... bulletRead More
Facebook is getting even friendlier with acquisition
Popular site to buy FriendFeed web service
Facebook is buying FriendFeed, a web service that gives users a view of what their friends are doing on all sorts of social media sites, including Facebook’s rivals. FriendFeed co-founder Bret Taylor said the two...bulletRead More
GTA geeks gather to support local food bank
Twitter campaign raises over $10k in two weeks
In an extraordinary example of the power of self-organizing online groups, the Toronto technology, digital marketing and social media communities have come together once again through their Twitter streams to create what looks set to be one of the biggest and most exciting summer gatherings of 2009. hoHOTo, a party in support of Toronto's Daily Bread Food Bank, takes place today in downtown Toronto. More than 300 people have signed up to attend so far...bulletRead More

Webtrends shows the guts behind digital marketing
Lead generation goal of new 'Open Campaign'
Webtrends has introduced the Webtrends Open Campaign, a transparent look at digital marketing today through the execution of an integrated multi-touch campaign. The program aims to enhance the open exchange of information, ideas and numbers, to serve as an example of a digital marketing campaign, for those who work alongside marketers.
The Webtrends Open Campaign goes behind its own scenes to show how individual elements...
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Bud Light Lime rewards its Canadian fans
Brand delivers free music to followers
Bud Light Lime, which was introduced to Canada earlier this year amidst a storm of social media, is rewarding its Canadian... bulletRead More

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