|Grant's Whiskey hopes shot of social media will revitalize failing category
Winnipeg plays host to new interactive sampling experience
By Amy Bostock, Editor
In an effort to boost both brand awareness and sales, Grant’s Whiskey has teamed up with the Manitoba Liquor Control Commission (MLCC) to introduce customers to a new interactive way of sampling their product.
“Scotch whiskey is a category that is declining in Canada,” says Lindsay Prociw, Senior Brand Manager for Grant’s.... Read More
Days after its launch, Grant's facebook
fan page already has over 100 fans.
|How to get more Twitter traffic for your business
Tweeting your way to increased sales
Used correctly, Twitter can be the ultimate tool for businesses to reach a very large engaged audience, according to Alicia Whalen, e-strategist and Principal of A Couple of Chicks e-Marketing... Read More
|McAfee identifies most dangerous web searches
Screensaver searches often lead to malware
Some of the riskiest searches on the internet are associated either with finding items for free, such as music or screensavers, or looking for work that can be done from home, according to Internet security...Read More
Online video ad network launched in Canada
Helps business engage online audiences
A new online video network, launched in Canada by Adconion Media Group, offers Canadian advertisers an additional channel to connect with their customers through a video-enabled network of highly-trafficked news and information, lifestyle, sports and social media web sites.
A recent U.S. Interactive Advertising Bureau report shows that there has been 126 per cent growth in online video advertising in 2008. Adconion’s online video network can ....Read More
74 per cent of Canadians are unaware of Twitter
New study shows only 6% of Canadians tweet
A new survey of more than 800 online Canadians from Ipsos Reid shows that only about a quarter of online Canadians are aware of the social networking site Twitter. Of those, 6 per cent actually use the site. This equates to only 1.45 per cent of the internet population, or about one per cent of the population as a whole.Marc Laver, associate vice-president of Ipsos Reid and author of the study, “Social Networking: 2009”, says...Read More
What Canadians are searching for online
Highest volume terms are navigational
According to stats released by Hitwise, most Canadian searchers have a clear idea of where they want to go online and use search engines rather than their browser’s address bar to find the desired website. The following table shows the top search terms entered into search engines by Canadian internet users in the twelve weeks to May 30, 2009. The table is divided into two columns to show the highest volume navigational search terms... Read More