June 16, 2009
What Canadians are searching for online
Highest volume terms are navigational
According to stats released by Hitwise, most Canadian searchers have a clear idea of where they want to go online and use search engines rather than their browser’s address bar to find the desired website.
The following table shows the top search terms entered into search engines by Canadian internet users in the twelve weeks to May 30, 2009. The table is divided into two columns to show the highest volume navigational search terms and the highest volume generic terms.
Source: Hitwise Canada