Vol 1, #12, June 2, 2009
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TreeHouse Interactive harnesses the power of social media to drive traffic to campaigns
Integration of social media tools will allow marketers to track thier ROI across all channels and target specific markets

By Amy Bostock, Editor
Last week TreeHouse Interactive announced that it was making new social media integration capabilities available for its demand generation solution, Marketing View that will allow marketers to target potential customers based on how they respond to campaigns.

“By adding this functionality to Marketing View we are giving marketers the ability to see how many sales are made in each campaign... bulletRead More

Market View has integrated social media tools to help marketers reach their target audience.
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Google captures 80% of Canadian searches, Hitwise
Advertisers should leverage popularity
A report released last week by Hitwise in Canada revealed that Google search properties accounted for 80 per cent of all Canadian searches conducted in the 12 weeks ending April 25, 2009... bulletRead More

Weather Network using Twitter to alert public
Pelmorex integrates social media tools
Pelmorex Media Inc., parent company of The Weather Network/MétéoMédia, extended its All Channel Alert™ emergency alerting services last week with the launch of public safety...bulletRead More

Move beyond search with release of Bing
Microsoft launches 'decision engine'
Last week Microsoft Corp. unveiled Bing, a new Decision Engine and consumer brand, providing customers with a first step in moving beyond search to help make faster, more informed decisions.Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas: making a purchase...bulletRead More

Simple, affordable way to manage websites
Point-and-click editing tool saves money
Now people with no programming knowledge can visually edit every aspect of their website and publish changes instantly, thanks to TypeRoom, a point-and-click editing tool designed to work seamlessly with existing websites. Requiring little to no setup cost, TypeRoom, which launched on May 19, is geared towards companies with hierarchical-designed websites of 10-1,000 pages who are looking for a nice, easy editing experience...bulletRead More

The hottest pages on the web right now
Alexa ranks 20 most visited URLs
According to the Alexa Toolbar, which tracks and ranks the most visited URLs worldwide, a missing French airplane is capturing the attention of internet users, with four URLs covering that news story making it into the top 20. The release of Microsoft's Bing took second spot while Google finance and LinkedIn also made it into the top ten. The Alexa Toolbar is updated evet five minutes and the following results are accurate as of press time Monday... bulletRead More

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