Vol 1, #8, May 5, 2009
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Canadian consumers want greater transparency in online advertising
Half of people surveyed are uncomfortable with having
their online behaviour tracked by advertisers

By Amy Bostock, Editor
Canadian consumers are open to online advertisements as long as they are relevant, according to a study released last week by TNS Canadian Facts. But although they are more open to behavioural advertising, half of consumers are uncomfortable with their browsing history being tracked, even when carried out anonymously.....bulletRead More

Targeted advertising is facing challenges as more Canadians call for increased transparency.
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Carlsberg Canada launches multi-channel campaign
Promo highlights company's brand culture

With the help of GJP Advertising, Carlsberg Canada has kicked off a national promotional campaign that uses multiple advertising channels to choose Canada’s “Best Mate”. According to Brands Market... bullet
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Marketers making the move to digital media, report says
Digital budgets up as much as 30 per cent
A recent report by the Society of Digital Agencies, the worldwide voice of digital marketing professionals, shows that the digital marketing industry is strong and growing with over....bulletRead More

Fresh look, better functionality at canadapost.ca
Customer feedback fuelled changes
Canada’s postal service has given their online presence a facelift, with refreshed content, increased search capabilities, deeper links from the homepage and more customer-friendly navigation features. The redesigned Canada Post website went live on April 27 with better inter-operability and commonality throughout the site. Petr Komarek, manager, Online Channel for Canada Post, says that a lot of research, conducted across the country over...bulletRead More

New marketing technology from Kneebone
Helps make the most of marketing dollars
At last week’s CMA Conference in Toronto, Kneebone Inc. unveiled the world’s first marketing investment engine to help leading brands around the world get more for their marketing money. The marketing performance management software lets companies track and quantify every marketing initiative (both online and traditional media), understand the impact of each investment on the others, and determine what is really working and how well...bulletRead More

Harlequin pursues digital marketing solutions
Agency creates online strategy for launches
Harlequin Enterprises is using digital innovation to connect with their audience while making their advertising budget go further. In partnership with Quizative Inc., a Toronto-based digital innovation agency, Harlequin has developed an online solution for book launches that allows them to launch one-off books and specialty lines without costly custom websites. “We basically gave Harlequin a cost-effective solution using templates with ultimate... bulletRead More

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