Vol 1, #41, December 22, 2009
About Us // Contact Us // Marketing Partners // Search Site
Email Link Print Page
spc spc
New comScore service measures effectiveness of online campaigns

See how online ads drive sales of consumer packaged goods brands across all retail channels

comScore today announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in supermarkets, drug stores ...bulletRead More

Solution provides media planners with tools to maximize the ROI from online ad campaigns
spc spc spc spc spc
So Canada, what gives? Ipsos asks online users
68% of us have sponsored someone
A new study on Online Charitable Giving by Ipsos Reid has found that over two-thirds (68%) of online Canadians have sponsored someone in a fundraising event in the past year. Other popular forms of donation include adding a... bulletRead More
Penzu.com turns blogging on its head
Online version of offline diary now available
Penzu.com is turning blogging on its head by being the online version of the offline diary or journal. Online trends and development in the area of information sharing and connectivity over the past decade have led to a world...bulletRead More
Our Canada.ca hosts online pancake cook-off
Reader's Digest contest engages audience
Burnbrae Farms is part of an innovative program prepared by Our Canada for the Great Canadian Pancake Recipe Contest. This program allows Burnbrae to benefit from the exposure generated by the contest in Our Canada magazine, online as well as in other Reader’s Digest media platforms.As fitting as eggs are to pancakes, Burnbrae Farms saw a natural fit with the highly engaged Our Canada community; with over 280,000 subscribers and a reach of more than ...bulletRead More

Contac expands service offerings with Photo Books
Launch of online platform adds value
Contac Services Inc. has announced the launch of Contac Photo Books, the newest in an expanding line of service offerings from Canada’s largest direct marketing, print and fulfillment company. A simple online platform, enables users to create customized photo books and send them directly to print in Contac’s national print centres, leveraging both the company’s print and distribution expertise.Initially created to add value to the eConcierge program’s personalized websites...bulletRead More

Home // Sign Up Free // Advertise // Subscriber Services // Issue Archive // About Us // Contact Us // Marketing Partners // Submit Press Release