Vol 1, #39, December 8, 2009
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Rebirth of Food Network Canada website incorporates industry-first interactive platform

New site gives users the ability to create a profile and engage
with a community of fellow foodies

Food Network Canada's companion website foodnetwork.ca is celebrating its re-birth.The newly redesigned site features a fresh look, a new interactive community for members, improved recipe search functions, a heftier video library available for streaming and more extensive advertising opportunities...bulletRead More

Never before seen on any other Canadian lifestyle website is streaming of celebrity chef how-to
video clips paired with select recipes.
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"Bold and brave" SM campaign wins top honours
CTC named 2009 Marketer of the Year
The Canadian Tourism Commission (CTC) has been awarded the prestigious Marketer of the Year for 2009 by Marketing magazine. The award comes as the CTC champions Canadian tourism with a strategy to showcase Canada to the world... bulletRead More
Microsoft helps Canadians shop smart online
Half of us worry about buying counterfeit goods
Seventy-five per cent of Canadians will shop online this holiday season, but nearly half are concerned about mistakenly buying counterfeit goods like toys, clothing, video games and software. Microsoft Canada Co. captured Canadians' views on ...bulletRead More
Salvation Army launches text-based giving
Text Hope campaign takes charity mobile
This past weekend, at Santa Shuffle Runs in 35 cities nationwide, The Salvation Army announced the launch of a new text message giving program, offering donors a cash-free way to contribute to this year's Christmas Campaign. For the first-time ever, Canadians can contribute a $5.00 donation to The Salvation Army by texting the word HOPE to 45678 from any Rogers Wireless or Bell Mobility phone. The proceeds of each text donation will support The Salvation Army's year-round work to serve ...bulletRead More

Meal ideas are now just a finger tap away
iFood Assistant launches in Canada
Just in time for holiday cooking and entertaining, Kraft Canada has announced the launch of its iFood Assistant application in Canada. The iFood Assistant helps consumers find the perfect recipe, create quick and easy shopping lists and get tips for entertaining - all at the tap of a finger. "People's lives are becoming increasingly complex and one of their biggest challenges is mealtime," says Ed Kaczmarek, director of innovation, consumer experiences at Kraft Foods. "Now, they can use their...bulletRead More

Facebook works to enhance user safety
Announces formation of global advisory board
As the latest step in its commitment to improve safety on Facebook and across the Web, today the company announced the formation of the Facebook Safety Advisory Board, a group of five leading Internet safety organizations from North America and Europe that will serve in a consultative capacity to the company on issues related to online safety. The five organizations on the board are Common Sense Media, ConnectSafely, WiredSafety, Childnet Int....bulletRead More

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