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December 8 , 2009

Meal ideas are now just a finger tap away
iFood Assistant launches in Canada

Just in time for holiday cooking and entertaining, Kraft Canada has announced the launch of its iFood Assistant application in Canada. The iFood Assistant helps consumers find the perfect recipe, create quick and easy shopping lists and get tips for entertaining - all at the tap of a finger.

"People's lives are becoming increasingly complex and one of their biggest challenges is mealtime," says Ed Kaczmarek, director of innovation, consumer experiences at Kraft Foods. "Now, they can use their iPhone, iPod touch or BlackBerry to make cooking convenient, delicious and more enjoyable."

With more consumers going wireless and looking to their mobile phones for information, iFood Assistant is a great tool to help streamline shopping and prepare delicious and satisfying food at home. Whether they're seasoned chefs or first-time cooks, the convenience of these delicious recipes available on iPhone, iPod touch and BlackBerry will leave everyone satisfied.

In addition to the iFood Assistant, Kraft Canada is ensuring that all mobile users can meal plan on-the-go with the launch of Kraft Canada's mobile site. By visiting m.kraftcanada.ca, mobile users can now easily view the recipe of the day, look up meal ideas and search recipes on their wireless devices.

Delicious at Your Fingertips

Browse over 5,000 recipes by categories, preparation time and healthy living, all developed and tested by the experts in the Kraft Kitchens. Recipes feature easy, step-by-step directions, photos and simple shortcuts - and even offer an alternate landscape view to follow along while cooking. Users can also review comments on recipes and share with others.

What's for dinner? - Trouble deciding what to make for dinner? Let iFood Assistant help. Check out the "Dinner Tonight" and "Recipe of the Day" features for the daily dish on great ideas for breakfast, lunch, or anytime snacks.

List it - Save favourite recipes in a personalized "Recipe Box" and add the ingredients with the "Shopping List" feature for easy meal preparation. Custom ingredients can even be added to the list, so it can be used for all "food to-dos."

Additional options for iFood Assistant 2.0 (iPhone and iPod touch only)

Demo Delight - Need a visual? Follow along with easy, step-by-step cooking video demos that actually show how to prepare recipes and provide suggestions for shortcuts (only available on iPhone and iPod touch).

Seasonal ideas - Lacking inspiration for the perfect holiday meal? iFood Assistant 2.0 provides hundreds of seasonal entertaining tips and meal ideas throughout the year that will be sure to impress guests and have them coming back for seconds.

Enhanced Functionality - Set alert reminders for "Recipe of the Day", "Dinner Tonight" and "Special Offers." Offline sync is also available so you can use key functions when offline.

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