Vol 1, #30, October 6, 2009
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Stella Artois social media contest cuts through clutter with 90% interaction rate
Insider promotion gave users chance to Tweet live from TIFF and VIFF

As part of the Toronto International Film Festival (TIFF) 2009, Stella Artois held a contest for “film buffs, culture junkies, party lovers and in-the-know individuals to apply for the job of a lifetime” to be the official Stella Artois Légère Insider...bulletRead More

One lucky winner got to Tweet live from TIFF compliments of Stella Artois.
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eBay crowns top Canadian entrepreneurs
Toronto man takes top honours
Shaun Shienfield of Toronto has been crowned eBay Canada's 2009 Entrepreneur of the Year. Offering exclusively premium pre-owned golf balls on eBay, Shaun is one of the largest Internet golf retailers in the world, selling 20 million... bulletRead More
Use Twitter to grow your business
Study shows B2B marketers how
Fresh Perspective Copywriting has recently published a special report entitled, The Key to Twitter Success: Your Guide to Building Relationships with Customers, Prospects and the Media Using the World’s Fastest Growing Social Network...bulletRead More
NA youth can't get enough Internet, study finds
18-34 year olds online almost 30 hours/week
Americans like football, MySpace, and text messaging. Canadians like hockey, Facebook, and playing the lottery. And both just can’t get enough of the Internet. These are some of the findings from an Ipsos study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers. “Bombarded by changing technology and a barrage of marketing messages, North American young adults are living in...bulletRead More

Porche Canada launches winter campaign
Microsite encourages year-round driving
With the launch of Winter Sports, a microsite appearing prominently on www.porsche.ca as well as the Web sites of Canadian dealers, Porsche Canada is launching a comprehensive marketing campaign designed to encourage Porsche customers to take full advantage of their vehicles' capabilities year-round. As well, it seeks to remove one of the traditional psychological barriers to buying a Porsche, demonstrating that, Cayenne or Cayman, Boxster or 911 or the new ...bulletRead More

Marketers not practicing what they preach
Gap exists in relationship marketing

While 88 per cent of marketers claim to employ relationship marketing activities, only 24 percent spend the majority of their marketing budgets on retention activities. This according to a new whitepaper, “ Relationship Marketing 3.0: Thriving in Marketing’s New Ecosystem,” authored by Peppers & Rogers Group, the world’s premier customer-centered management consulting firm, and Digital Cement, a thought leader in customer relationship marketing and subsidiary of Pitney Bowes Inc... bulletRead More

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