October 6 , 2009

Use Twitter to grow your business
Study shows B2B marketers how

Fresh Perspective Copywriting recently published a special report, The Key to Twitter Success: Your Guide to Building Relationships with Customers, Prospects and the Media Using the World’s Fastest Growing Social Networking Site.

The purpose of the report is to show professionals, particularly business-to-business (B2B) marketers, various ways to use Twitter to boost their businesses. It also provides step-by-step instructions on how to create a simple marketing plan to get the most value from the time they spend tweeting.

"As a Twitter novice, I feel The Key to Twitter Success provides great and understandable information," says Alixe MacRae, Owner of Concierge Relocation.

A large portion of the report is dedicated to finding followers. Learning a few simple techniques can allow professionals to connect with targeted followers who may become leads and even customers.

“When I first opened a Twitter account, I thought most of the content was just spam,” says Rachel Foster, author of The Key to Twitter Success. “However, I have come to realize that the website can be a powerful tool that allows you to do everything from generate leads to share your company’s latest news.”