Vol 1, #28, September 22, 2009
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Click! Weekly named as finalist for two Canadian Online Publishing Awards
Site up for Best Overall Online-Only Website and Best E-Newsletter honours

Click! Weekly was recently named as a finalist in the first-ever Canadian Online Publishing Awards. The awards, produced by Masthead, recognizes excellence in online editorial and innovation by Canadian magazine and website publishers. The top 75 websites were chosen from the more than 250 entries that represented large and small publishers with magazine websites and online-only websites ...bulletRead More

Click! Weekly is a finalist in two categories
of the Canadian Online Publishing Awards.
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Convert 11% more "digital window shoppers"
McAfee proves security trustmarks work
The world's largest dedicated security company, McAfee, Inc. has revealed the power of security to get consumers to click "buy," in its study Digital Window Shopping: The Long Journey to Buy. McAfee found a majority of shoppers... bulletRead More
Deliver premium mobile ads effectively
Tribal Fusion debuts new mobile offerings
Tribal Fusion , the digital marketing solutions company owned by Exponential Interactive, Inc. , today announced a partnership with Greystripe, the rich media mobile advertising network. Through this partner...bulletRead More
LEAF's campaign is growing roots on and offline
Shelter ads drive traffic to new website
Toronto's homegrown residential tree planting program, the brainchild of LEAF (Local Enhancement and Appreciation of Forests), which recently expanded to Markham, Vaughan and Richmond Hill, is getting a profile boost with a striking, new transit shelter campaign launching this week. Residents of the City of Toronto, City of Vaughan, Town of Markham and Town of Richmond Hill are eligible for this program. The campaign is designed to increase awareness of the environmental benefits...bulletRead More

Google hopes readers will flip over new format
Hopes to create more ad revenue
Google is testing a service that will let users read web pages of magazines and newspapers like they were flipping through an old-fashioned paper copy in hopes that the new format will eventually feed more advertising sales to revenue-starved publishers. The Internet search leader unveiled the experiment, called "Fast Flip," Monday at a conference hosted by TechCrunch, a popular blog. The service is meant to duplicate the look and feel of perusing a printed publication. The stories...bulletRead More

University sharpens online marketing
Goal is to attract international students
Gaining advantage on the competition to attract the best and brightest young minds, the University of British Columbia (UBC) is launching a smart, new campaign to recruit international students to its Vancouver and UBC Okanagan campuses. The recruitment marketing features UBC’s first-ever website dedicated to international student enrollment, as well as an integrated suite of on- and off-line recruitment materials developed by Tribal DDB Vancouver... bulletRead More

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