Vol 1, #24, August 25, 2009
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Why click-throughs can't tell you how much time people really spend with ads
'Dwell' time measures user engagement beyond simple click-throughs

A new report by Eyeblaster shows that users are 25 times more likely to engage with online advertising than to click on it. The study of over 42 billion rich media impressions highlights the importance of the ‘dwell’ time metric when measuring online ad success...bulletRead More

Dwell time refers to the amount of time a user spends engaging with online ads.
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Metroland site shows Americans how it's done
Flyerland.ca model for new consumer site
Zip2Save.com is modeled after popular Canadian site, Flyerland.ca and will offer value conscious consumers easy, quick and timely access to deals from prominent retailers across North America. The comprehensive national ... bulletRead More
30% of searches are unsuccessful, Hitwise study
Canadian searches often have to start fresh
Only 70 per cent of Canadian searches are successful. Nearly one-third (30 per cent) of Canadian iInternet searches are not successful, forcing Canadians to re-search to find relevant results, according to the Hitwise Canada Search...bulletRead More
Air Canada joins the iPhone revolution
Travel arrangements made easy
Air Canada has become the first North American airline to release an Apple iPhone/iPod touch application. The free App will make it convenient for travellers with Apple devices to retrieve electronic boarding passes, track flight information in real-time, receive notification of itinerary changes and obtain other details about Air Canada flights. “Air Canada continues to be an industry leader in offering customers mobile and wireless services...bulletRead More

Fans behind the wheel of VW campaign
1,000+ fans vie for "People's Reviewer"
Volkswagen has launched a new marketing campaign for its Tiguan model driven by its fans through social media channels. Created by Tribal DDB ‘The People's Reviewer’ involves the search for a new type of car reviewer who will put the VW Tiguan through its paces. So far over 1,000 people have applied for the post via YouTube video auditions and email entries on thepeoplesreviewer.com From that long list Tribal DDB selected nine contestants who were given ...bulletRead More

Internet giving Canadians a headache
Older users want accessible sites, study
The latest Delvinia INSIGHTS report on the digital behaviours and attitudes of Canadian consumers, Experience Design Considerations, showed Canada's NGen and Boomers cite headaches and vision loss respectively as leading issues that impair their computer use. In addition, the website design features that Canadians consider important indicate the need for designers to take the physicality of all users into account – whether they suffer from a disability or not. ""Often designers and... bulletRead More

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