August 25 , 2009
Metroland site shows Americans how it's done
Flyerland.ca model for new consumer site
Zip2Save.com is modeled after popular Canadian site, Flyerland.ca and will offer value conscious consumers easy, quick and timely access to deals from prominent retailers across North America
The comprehensive national aggregation site will feature online flyers, coupons, deals, travel specials and more. The site was developed as a partnership between Metroland Media Group Ltd owned Flyerland.ca and U.S. based Local Point Media Group. The site will go live on October 1, 2009.
“Most major retailers in Canada are running online flyers on flyerland.ca,” said Nancy Lane, President of LocalPoint Media. “Metroland Media Group Ltd., the owner of Flyerland.ca, is one of the most innovative and progressive newspaper companies in all of North America, and we are proud to partner with them on this exciting project. They have invested substantially and worked with major advertisers to produce a site that delivers results for advertisers and provides an excellent experience for users. Advertisers in the U.S. will benefit from this expertise and the lessons learned in Canada. Metroland is committed to working closely with LocalPoint Media to help deliver similar success in the U.S. with Zip2Save.com.”
Based on the successful model of Flyerland.ca, which offers flyers from the majority of Canadian national retailers and attracts up to 10 million page views per month, Zip2Save.com will provide an affordable way to target consumers who prefer the Internet as their method of delivery for advertising circulars, sales, deals, coupons and more. The new site is national in reach and searchable down to zip code level.
“This sector is one of the fastest growing online market segments and we've seen this first-hand through Flyerland.ca which has become Canada's leading online provider of coupons, flyers and deals in less than one year,” said Alvin Brouwer, Vice-President, Advertising and Product Development. “This partnership will give consumers more of what they already love while providing another valuable vehicle for advertisers to connect with customers.”
Zip2save.com and Flyerland.ca extend advertiser's reach
Media buyers looking to extend their advertising reach will find Zip2Save.com to be a strategically important addition to their marketing plans.
“We see Zip2Save.com as an invaluable way to extend our reach for advertisers and connect them with more consumers,” said Kirk Davis, President & COO, GateHouse Media, and part of the LocalPoint Media ownership group. “Our local newspapers, along with a locally promoted national online marketplace, will provide our advertisers with compelling geo-targeting capabilities.”
Zip2Save.com will be a nationwide site from the first day of operation. The owners of LocalPoint Media will heavily promote the site both in print and online, and will support the site with local advertising sales. More than 1,000 newspapers and niche products representing more than a 6.4 million circulation will participate.
Media buyers will be able to place advertising on the site in a variety of ways initially, including at the national, multi-state, state, DMA and county levels. Online preprints can be zoned down to zip code level. National preprint customers will have their logo appear in promotional ads that will run in over 1,000 newspapers, niche products and affiliated Web sites to start, with a monthly value of more than $1 million dollars. And, logos from major preprint advertisers will rotate in a prominent location on the Zip2Save homepage.
The site expects to steadily grow traffic through contests, search engine marketing, promotional advertising in newspapers and their Web sites as well as radio, TV and billboards. Users will be encouraged to register for weekly reminders and will also be able to choose an update option from their favourite retailers that will provide them with an alert when a new preprint is posted.