Vol 1, #22, August 11, 2009
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Bringing technology, design together bridges the gap between brand and consumer
New integrated direct mail approach dramatically increases
consumer response and reduces marketers' risk

Direct response company Dukky has introduced the next generation of direct marketing. Their new platform allows marketers to create high perceived value gift card offers as part of a group mailing, while monitoring individual performance online...bulletRead More

Dukky's new platform allows marketers
to monitor individual promotion performance.
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Made in Canada app tops global download charts
BTSidekick helps business travellers
The Canadian Professional Sales Association (CPSA) has developed BTSidekick, a free BlackBerry application designed to help business travelers find the things they need while on the move, including hotels... bulletRead More
RIM cracks top 10 in recent Nielson Online rankings
Site sits in 5th after Yahoo Inc., eBay Inc
Nielson Online's recent listing of the Top 25 Companies by Sponsored Link Impressions has Canada's Research In Motion Ltd. firmly in fifth position with 577.5 sponsored link impressions for June 2009...bulletRead More
Denial-of-service attack takes down Twitter
Tweeters around the world locked out of site
On Thursday Tweeters around the world found themselves unable to access the popular microblogging site for hours. The original message to appear on Twitter’s status blog was “Site is down - We are determining the cause and will provide an update shortly.” A second update said that the company was defending a Denial of Service (DoS) attack and gave no estimation on how long the site would be down for. “On this otherwise happy Thursday morning, Twitter is the target...bulletRead More

Telus launches mobile internet campaign
Push includes Union Station take-over
Telus is launching its latest mobility advertising campaign, “Get a jump on life with web to go”. Beginning August 5, TELUS shows Canadians the satisfaction of maximizing one's time by using a Telus smartphone or Mobile Internet Key to stay in touch with the world more easily, whether by phone, e-mail, text, or on the web, through Twitter, Facebook and more. Making its first public appearance is Telus' newest critter, the pygmy goat. A perfect tie to Telus' “Get a...bulletRead More

New look, name chosen for CMA award program
Direct Antidote's Ripple concept named winner
The Canadian Marketing Association (CMA) announced today the winner of the CMA Award statue redesign contest – the Ripple Award submitted by Toronto-based customer loyalty agency Direct Antidote.  More than 2,600 votes were cast by marketers across Canada in making the winning selection from among 26 entries.
The new award will debut November 27, 2009 at the annual CMA Awards Show and Gala, where it will be handed out to winners in various categories for ... bulletRead More

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