Vol 2, #20, May 18, 2010
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Daycare 101: new site helps identify good, bad and ugly of Canadian child care industry

Enterprising mom launches leading Canadian online daycare review site

Tired of the lack of first-hand information available online for new parents looking for daycare, Andrea Taylor decided to take matters into her own hands. A web designer by trade, Taylor created daycarereviews.ca to help other new parents like herself locate reputable day care services in their area...bulletRead More

Daycarereview.ca allows parents to locate and review child care services in their area.
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Campaign says it's okay to cheat...on your city
Toronto, Montreal launch fun promotion
Tourism Toronto and Tourisme Montréal have teamed up to launch a cheeky, fun new promotion that encourages their residents to cheat on their... bulletRead More
80% of Canadians are online, StatsCan study
21.7 million people are surfing the net
It's no longer a question of who's using the Internet in Canada, it's who isn't. A new Statistics Canada study released Monday found 80 per cent of Canadians...bulletRead More
Carlsberg boosting its online presence with new site
Teams with Espresso to create online buzz
Carlsberg , the brewery that makes “probably the best beer in the world”, now has a website that brings Canadians of legal drinking age closer to testing that claim for themselves. The site, Carlsberg.ca ( www.carlsberg.ca ), launched this week and promises to not be just another beer site. Carlsberg.ca includes an integrated blog that provides an additional voice for the brand, engaging Carlsberg enthusiast...bulletRead More

Sympatico.ca gives birth to new resource
Launches online section for parents
The Lifestyle team at Sympatico.ca is proud to present its latest creation, “Petite enfance” (early childhood), a section geared to parents of children ages zero to five years, as well as to future parents. Developed in partnership with the French-language website Naître et grandir.net (www.naitreetgrandir.net), the new section provides reliable answers to the questions all parents ask...bulletRead More

Campaign embraces new mediums
DRIVE SOBER marries old with new media
Launching today at Toronto EMS Ambulance Station in the Exhibition Grounds, the 22nd arrive alive DRIVE SOBER campaign marries old with new. Campaign components for 2010 include new PSAs, a refreshed Choose Your Ride image, and a Smart Phone App. Ideas came partially from the Queen's School of Business annual "Consulting for a Cause" day when Queen's...bulletRead More

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