Vol 2, #7, February 16, 2010
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Monitor social media in real-time
with MediaVantage from CNW Group

New software system designed to manage, monitor and measure media relations using a single web-based portal

CNW has added social media monitoring tools to its all-in-one communications management software, MediaVantage. Clients of the system can now monitor microblogging platforms such as Twitter and integrate any public RSS feed into their MediaVantage portal, allowing more customization than ever before...bulletRead More

New MediaVantage allows users
to monitor social media.
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Facebook, Twitter grow 100% study shows
Facebook hits 112 million visitors
The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScoreDigital Year in Review. Facebook surged to the number one position among social ... bulletRead More
Toyota goes digital to communicate recalls
Using display, search ads and social media
As Toyota tries to limit brand damage created by recent recalls of a number of its models, the automaker is using display and search ads and social media to communicate the situation to their consumers. Other competing...bulletRead More
Get in the Games with Macleans.ca coverage
Daily live reports now online
What's the buzz on the slopes at Whistler and in downtown Vancouver? Which underdog just won a medal - and who got caught cheating? What were the most amazing/funniest/most poignant moments of the day? And what's it like to witness a Canadian athlete being presented with an Olympic gold medal for the first time ever on home soil? The special Olympic microsite will feature blog posts, opinion and humour pieces from our 11 reporters/columnists on-site in Vancouver and...bulletRead More

New online vehicle marketplace launches
VehicleGateway.com to serve Canadian buyers
Canadians can now find and purchase quality used vehicles in a fresh, new way: with confidence. Vehicle Gateway Corporation is proud to announce the launch of its flagship website, VehicleGateway.com; an online marketplace offering a vast inventory of quality pre-owned vehicles from reputable dealers and private sellers. The first-of-its-kind website is committed to providing Canadian consumers with the information they need to make an educated decision on one of the biggest...bulletRead More

Epsilon NA announces email trend results
Open, click rates increase from 08
Epsilon has released its Q4 2009 North America Email Trends and Benchmarks Results which show an increase from Q4 2008 in both open and click rates. The quarterly analysis is compiled from over 7 billion emails sent by Epsilon in October, November and December 2009, across multiple industries and approximately 170 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail. Report Highlights: Open rates remain...bulletRead More

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