Vol 1, #25, September 1, 2009
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End of Microsoft, Bell partnership
means new ad opportunities emerge

Launch of MSN.ca and sympatico.ca offer new and innovative
online options for consumers and advertiers alike

by Amy Bostock, Editor
Today's launch of MSN.ca marks the end of a five-year partnership between industry giants Microsoft Corp and Bell Canada and the beginning of a new era that will see the two online juggernauts competing for advertising dollars. The split came after a two-and-a-half year discussion about the strategic alignment of the two players....
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An image from Microsoft's new ad
campaign for the launch of MSN.ca
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Most dangerous celebrities in cyberspace
Brad Pitt loses title to Jessica Biel
Jessica Biel has overtaken Brad Pitt as the most dangerous celebrity to search in cyberspace, according to Internet security company McAfee, Inc. For the third year in a row, McAfee researched Hollywood's glamorous stars and pop... bulletRead More
Showcase unveils multi-channel brand campaign
Includes more full episodes online
Beginning yesterday, Showcase - Canada's prime specialty television destination for dramatic entertainment - launches a bold new logo and on-air look as well as a national consumer marketing campaign. The campaign...bulletRead More
Do you know who who's on Twitter these days?
53% of Twitter users are women, study finds
Twitter has experienced explosive growth in 2009. According to “An In-Depth Look Inside the Twitter World,” from Sysomos, 72.5 per cent of all Twitter users joined the service in the first five months of this year. Who are they? More than one-half of all Twitter users (53 per cent) are women, and the majority are young. Among users who disclose their age, 66 per cent are under 25, and another 15 per cent are ages 25 to 29, and another 15 per cent are ages 25 to 29....bulletRead More

Zoocasa.com puts Rogers Centre on the market
Site makes unconventional debut
Zoocasa.com, a new web site that's changing theway Canadians search for homes, made its national debut last week with an unconventional launch that included a 'featured listing' for one of the most recognized properties in Canada - the Rogers Centre. The listing includes a virtual tour that can be viewed at www.zoocasa.com to call attention to the new site. “Zoocasa is different - it's a unique real estate search experience, and this calls for a unique launch,” ...bulletRead More

55% of companies putting Twitter to work, report
Tweets used for investor relations
According to a new report by Q4 Web Systems (Q4), a leading provider of software for corporate and investor relations websites, Twitter is being used by public companies to supplement traditional channels of disclosure and to engage in conversations with their their stakeholders. The research indicates that 55 per... bulletRead More

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