Vol 2, #12, March 23, 2010
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Weekly internet usage surpasses TV
viewing time, according to Ipsos Reid poll

For the first time, weekly hours spent online (18.1 hours) is
higher than the number of hours spent watching television (16.9 hours)

Ipsos reports that for the first time ever in their tracking research, the weekly Internet usage of online Canadians has moved ahead of the number of hours spent watching television. This latest finding comes from the Inter@ctive Reid Report, a syndicated Ipsos Reid study that tracks online Canadians usage of the Internet...bulletRead More

For the first time, Canadians are spending less time in front of the TV and more hours on the internet.

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PayPal launches new Send Money app for iPhone
Version 2.0 faster, more secure
PayPal has unveiled a new Send Money application for iPhone. Version 2.0 of the PayPal Send Money app gives PayPal and iPhone customers around the world secure mobile access to their... bulletRead More
Eluta.ca trumps Monster.ca for job search traffic
Logs over 730,000 unique visitors in Feb.
Popular job search engine Eluta.ca has overtaken Monster.ca Job Search as one of Canada's most-visited online job search destinations. The data, just released by comScore Inc., indicated...bulletRead More
Email marketers plan advanced campaigns, study
Trying to stay relevant to customers
E-mail is a well-tested marketing tool, but rising volume and cluttered inboxes mean marketers must find ways to stay relevant to consumers. The “Email Marketing Industry Census 2010” from Econsultancy and Adestra found that while most marketers worldwide were using basic segmentation techniques and cleansing their e-mail lists regularly, other advanced e-mail practices were followed by only a minority of respond...bulletRead More

Record online viewing for Olympic Games
Total page views exceeded 215 million
Canada ’s Olympic Broadcast Media Consortium set a record in online viewership for a Canadian broadcaster during the Vancouver 2010 Olympic Winter Games with 28.5 million videos viewed, totaling 7.2 million hours of video consumption .  Canadians responded to the online offering in unprecedented numbers as 215 million pages were viewed by 12.3 million unique visitors *.  By the end...bulletRead More

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