Vol 2, #8, February 23, 2010
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Yellow Pages Group acquires RedFlagDeals.com and 411.ca brand

The momentum continues at Yellow Pages Group
with two exciting new acquisitions

Yellow Pages Group has acquired RedFlagDeals.com, the largest Canadian aggregator of discounts and coupons on the web and mobile. The company has also purchased the 411.ca brand and domain name, and the acquisition of an equity interest in 411 Local Search Corp...bulletRead More

Yellow Pages Group has bought up RedFlagDeals.com.
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Use PayPal to buy your Facebook ads, credits
Option makes it easier to run campaigns
Facebook and PayPal has announced a strategic relationship to offer PayPal in key parts of Facebook’s advertising and developer systems. As part of the relationship, advertisers around the world will... bulletRead More
Measure your digital footprint with Doritos
First-of-its-kind viral challenge launched
The online space is dynamic, fast-paced and viral. Canadians are finally being given the opportunity to have their digital footprint measured and their social status quantified, with the help of a first-of-its-kind...bulletRead More
Club Med shows 40% increase in web-based sales
Click-to-book ratio more than doubles tihs year
In the past year, Club Med North America ( Canada, United States) has seen its web-generated sales jump by 40per cent. Plus its "click to book" ratio (the proportion of Internet users who buy a trip after having clicked on a link in an email) is 2.5 times higher than it used to be. Behind this performance is Pheromone, which has been guiding Club Med in optimizing its relationship marketing for the past year. The agency's implementation of a new customer relation...bulletRead More

Canadian marketers score with social media
Integration is key to successful campaign
This year's Super Bowl provided ample examples of how to successfully integrate a traditional TV media buy with social media to drive online visits that promote consumer interaction. Advertisers that scored big with this strategy included Budweiser, which invited consumers to vote on Facebook for their pick of three possible Super Bowl spots. While much of the attention Budweiser received was related to this campaign, Canadian consumers got their own taste of the brand....bulletRead More

Canada's Magazine Conference website launched
MagNet info, registration now online
The organizers of MagNet: Canada’s Magazine Conference have launched thier 2010 program and registration website. MagNet, taking place June 1-4, 2010 is Canada’s national public policy, professional development and networking conference for magazine professionals. This internationally acclaimed event attracts participants from around the world with its targeted and dynamic programming. Today’s magazine publishers are...bulletRead More

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