Investment in digital marketing services scores $2.5 million in new contracts

Transcontinental shifts focus to providing
non-traditional marketing opportunities for clients

By Amy Bostock, Editor
Transcontinental Printing has just signed about $2.5 million in new marketing contracts, thanks to years of investing in and gaining experience in the world of print
to web and email marketing.Read More

Cineplex brings social media to the big screen

Brand awareness goal of campaigns

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Facebook fans in driver's seat for beer launch

Brand dedication key to Labatt campaign

Dedicated Bud Light Lime drinkers became dedicated Facebook fans, using the social networking site to petition Labatt to bring the beer north of the border. Thanks to the thousands of people who ...Read More

TVO leveraging social media sites to build revenue

Partnerships allow for expanded reach

As part of the station’s mandate to educate and inform, TVO has been incorporating social media tools in innovative ways in order to engage their viewers and build revenue. After receiving...Read More

New digital edition platform comes to Canada

Be in control of your reader's experience

Canadian owned and operated Digitallity Works Inc. is giving online publishers complete control over how they want readers to experience their publication. The creation of DigiWorks, a digital publication platform, was motivated by the recent economic downturn and the trend towards magazines moving to online digital models to reduce costs. “We wanted to give publishers another viable option from a company with a publishing background who will understand their needs from both a publishing...Read More