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September 8 , 2009

Google sites dominate global search markets

Holds 67% of market share, comScore

comScore, Inc. recently released a study of the global search market showing that more than 113 billion searches were conducted in July 2009, representing a 41 per cent increase versus year ago. Google Sites attracted significantly more searches than any other engine with 76.7 billion searches conducted, or 67.5 per cent market share.

Yahoo! Sites ranked second worldwide with 8.9 billion searches (7.8 per cent share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0 per cent share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94 per cent) among the top ten.

Worldwide Search Market Overview
July 2009 vs. July 2008
Total Worldwide – Age 15+, Home/Work Locations
Source: comScore qSearch
  Searches (MM)
July 2008 July 2009 Percent Change
Total Internet 80,554 113,685 41%
Google Sites 48,666 76,684 58%
Yahoo! Sites 8,689 8,898 2%
Baidu.com Inc. 7,413 7,976 8%
Microsoft Sites 2,349 3,317 41%
eBay 1,223 1,723 41%
NHN Corporation 1,243 1,526 23%
Ask Network 929 1,291 39%
Yandex 663 1,290 94%
AOL LLC 1,148 1,023 -11%
Facebook.com 743 879 18%

Source: comScore

Europe accounts for most searches, but Latin America highest in searches per searcher

The dynamics of search behavior vary considerably across different parts of the world. Among the five global regions, Europe accounted for the highest share of searches at 32.1 per cent, followed by Asia Pacific (30.8 per cent) and North America (22.1 per cent). Notably, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).

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