September 8 , 2009
Best Health partners with sympatico.ca
Records over 1.5M visitors in first three weeks
The Best Health team has announced a strategic partnership with one of the most successful portals in Canada, Sympatico.ca. On September 1, Besthealthmag.ca became the Health and Fitness section of Sympatico.ca.
The new arrangement brings both Best Health and Sympatico.ca new audiences and greater visibility, and offers the clientele of both sites access to unique, healthy lifestyle content – a category in demand with Canadians – based on the success of Best Health magazine.
Best Health content has been progressively integrated into the Sympatico.ca Health and Fitness section since the beginning of August, and reaction has been tremendous: over 1,500,000 visits in the first 3 weeks!
“This partnership is a natural fit. We have an active on-line readership, fantastic content that resonates with Canadian women, and editorial staff that regularly engage and inform the growing Best Health community. And, the benefits to our advertising community are obvious; a multi-platform package to reach a very desirable demographic,” says Tony Cioffi, CEO of Reader’s Digest Canada. “This strategy is completely aligned with our vision of creating multi-platform communities based on branded content.”
“We are extremely pleased to be associated with an exceptional partner such as Reader’s Digest, which has been offering quality content to Canadians for over 60 years. The partnership fits exactly with the Sympatico.ca vision to offer the highest quality content to our millions of visitors every day,” says Gary Anderson, Bell’s Vice President responsible for Sympatico.ca