September 7, 2010
New website doubles hotel reservations
Clarendon sees results in only two months
The Hotel Clarendon has seen a significant increase in its online reservations since the launch of its new website and new brand platform developed by Phéromone. "Just two and a half months after its launch, our new site already generates two times the reservations of last year, also doubling our revenues for the same period," says Sophie Brisson, Vice-President, Sales and Marketing for Groupe Dufour, owner of the establishment.
The Phéromone agency developed the new brand platform for the hotel: "The worst kept secret in Old Québec, since 1870." This platform reinforces more than a century of the Clarendon's popularity and reputation. On the new site, this is conveyed by a refined design that is independent of that of other Groupe Dufour sites. The intimate, narrative writing style, which gives the impression of being personally guided by the concierge in the discovery of the Clarendon's history and secrets, features the many personalities past and present who have resided at the hotel.
"We are very satisfied with the results we have had for the Clarendon, for they once again confirm the effectiveness of our marketing approach, which is centred on the interactions consumers have with the brand and the conversations they have about it, rather than the traditional unidirectional communication," states Philippe Le Roux, President of Phéromone.