November 3 , 2009
New Volvo up for grabs in interactive contest
Volvo, Twilight team up for online giveaway
Know what Edward Cullen drives? Volvo is putting a challenge out to all Twilight fans by launching a new online promotion in conjunction with the release of Summit Entertainment’s The Twilight Saga: New Moon. Fans can visit www.WhatDrivesEdward.com and enter for a chance to win a pair of tickets to The Twilight Saga: New Moon world premiere in Los Angeles on Nov. 16 and an opportunity to meet select members of the New Moon cast .
Starting Nov. 1, fans have the chance to win a shiny new Volvo XC60 just like the one Edward drives in New Moon. By logging onto www.WhatDrivesEdward.com and putting their Twilight saga knowledge to the test in an interactive game-like contest, fans will be in the running for Volvo’s newest, highly acclaimed crossover featuring City Safety, a unique safety system designed to help the driver avoid or reduce low-speed collisions that are common in city traffic.
“Volvo is central to Edward’s character in the Twilight saga,” said Doug Speck, president and CEO of Volvo Cars of North America. “One lucky fan will be the first to solve all of the puzzles in Volvo’s What Drives Edward contest and win a new XC60. While the XC60 doesn’t come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo—and it will transport them to all of their great moments in life.”
How the Volvo What Drives Edward Contest works
Starting Nov. 1, players can register at www.WhatDrivesEdward.com and will receive clues to help solve a series of puzzles. Since the puzzles increase in difficulty, players are encouraged to exchange hints through Facebook, Twitter and MySpace. The contest runs for three weeks, from Nov. 1 through Nov. 23.
In addition to the contest, fans can watch trailers from the film, check out photos in the gallery and download New Moon-themed desktop wallpapers at www.WhatDrivesEdward.com.
Fans that don’t win the online contest and want their own new shiny Volvo XC60, just like the one Edward drives, can visit a local Volvo retailer or go to www.volvocars.com/us to build their own. Edward's XC60 features the Saville Grey metallic exterior, a sandstone beige/espresso interior, a cream leather steering wheel,19-inch Achilles diamond cut wheels and exterior accessories such as side scuff plates, front bumper bar and rear skid plates.
In addition to the United States, the online promotion will run in Canada, the United Kingdom and France where fans in those countries collectively will have a chance to win two tickets to the world premiere and a winner in each country will be awarded a shiny new Volvo.