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November 17 , 2009

RedFlagDeals.com launches Canadian coupon platform for merchants
Reach more than 2 million unique visitors every month for as little as $30

RedFlagDeals.com, a 100 per cent Canadian focused online shopping community, has launched a new Canadian Coupon Platform that allows merchants to quickly and easily create their own coupons to be displayed on RedFlagDeals.com and Scarlett Lounge.

“We’ve seen a real increase in coupon usage, even from traditional and high-end brands,” says Derek Szeto, founder of RedFlagDeals.com. “Our goal was to offer an easy-to-use online coupon option for retailers – all the way from mom and pop operations up to national retail chains.”

According to a survey conducted by Ipsos Reid, almost three-quarters of online Canadians have in the past, used a coupon at online retailers or printed a coupon found online to use in-store.  

At RedFlagDeals.com, merchants looking to expose their brands to consumers can take advantage of the site’s 2 million plus monthly unique visitors.

“The sheer number of people you can put your coupons in front of is one of the things that make us unique,” says Szeto. “Another thing is that the site is targeted only to Canadians.”

The coupon platform is completely self-serve and packages start as low as $30 a month.

“We wanted to make sure that we made the service accessible to merchants who may not be able to afford more pricy advertising options.”

The service is easy to use and merchants can view their coupons as they are designing them.

There is also a Premium plan that includes click tracking as well as a Custom plan for larger clients like Medieval Times Dinner and Tournament, a current client of RedFlagDeals.com.

“RedFlagDeals.com's featured coupons consistently exceed our ROI objectives,” says Cindy Wilson, Marketing and Sales Manager of Medieval Times Dinner & Tournament.

Features included in the basic plan include:

Guaranteed placement and visibility by placing coupons prominently above editorial coupons
Flexible options to easily create online, in-store, or manufacturer coupons in as little as 60 seconds  
Customizable profile with images to highlight your brand or business

Merchants ranging from small businesses to national chains are already using this service and are thrilled with the results.

"We are pleased to be featured in the new RedFlagDeals.com Coupons section.  It's an excellent opportunity to promote the Dine.TO brand and expose more people to our clients' special offers," says Stratos Papachristopoulos, Director of Operations at Dine.TO.  

The Coupons Section currently has over 1,000 live coupons and over 200 Ontario restaurant coupons alone.  

Even with no real marketing or promotion since its launch a few weeks ago, RedFlagDeals.com’s coupon platform is already gaining momentum, with requests for information pouring in on a daily basis.

Not too far down the road, the coupon platform will offer more localization so that consumers can refine their coupon search to only include offers in their geographic area.

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Mark Henry
Sales Manager, x 224

Peter O'Desse
Senior Account Manager, x 223

Steve Lloyd, Publisher, x 225

Amy Bostock, Editor,
x 221