March 16 , 2010
Olive Media expands MySpace relationship
Representation to include all of Canada
Olive Media and MySpace have expanded their relationship extending Olive Media’s representation of MySpace to include all of Canada. The new agreement makes Olive the exclusive representative of MySpace in Canada, giving advertisers access to a premium level of Canadian inventory and custom executions nationally. Olive Media, one of Canada’s leading full-service online media companies, has been representing MySpace Canada in the Quebec market since March 2009.
“This new agreement allows MySpace to leverage Olive Media’s expertise, local knowledge and relationships, while continuing to serve the needs of our users, partners and advertisers in Canada,” said Rebekah Horne, MD and SVP of International for MySpace.
“Providing marketers and advertisers with premium products and audiences to achieve their marketing goals is our top priority,” said Theresa Smith, Vice President of Product, Olive Media. “Our experience with MySpace in the Quebec market has proven that advertisers are eager to custom integrate their brand with MySpace’s highly targeted and deeply engaged audience, and we are thrilled to be able to offer this to our clients all across Canada.”
MySpace Canada offers a wide range of custom advertising solutions and products to connect consumers with brands through innovated ads that go beyond standard run-of-site display media.
MySpace’s platform allows users to engage, participate, connect and respond to brands and advertisers to reach a new generation of consumers.
Olive Media’s Brand Response Network will continue to be the exclusive network partner of MySpace in the Canadian market.