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June 29 , 2010

Social media to transform world of work, Manpower

Launches new suite of online tools

Social media networks are evolving into “commercial networks” for businesses and individuals and will transform the world of work as we know it. Organizations can now tap into previously invisible and inaccessible pools of talent in the form of virtual workforces through the connective power of social media, according to Manpower, Canada’s leading staffing services company. 

Manpower has launched an innovative suite of online and social media tools designed to enhance employee engagement and their overall job search experience, including video interviewing technology, candidate-centric resources, and mobile applications to access up-to-the-minute information.
“These Manpower solutions are leading the way candidates and employers interact”, says Byrne Luft, Vice President of Marketing for Manpower Canada. “The ability to recruit talent and service clients is significantly advanced with the development of these online tools”.
At the core of this innovative strategy is the introduction of Manpower’s video interviewing technology called, “ Candidate Studio”. An integral part of our candidate pre-screening process, this new initiative will bring candidates to clients in a way that will change the industry’s recruitment perspective. An industry first, this innovative web-based video tool allows clients to preview candidates from any location, including their smartphones, to gain intuitive impressions in a quick and convenient way.
“Traditional recruiting programs and methodologies are often too slow, too expensive and take up valuable time, and results in higher cost-per-hire, decreased candidate quality and satisfaction, and higher turnover.  This technology will address these issues, and expedite the recruitment process in an effortless way that will ultimately impact the quality of hire that we deliver to our clients”, says Luft.
Manpower is also the first staffing firm in Canada to invest heavily into search engine job optimization to attract talent to our career site. Manpower has customized landing pages for every possible search that job seekers might perform.

By shifting the focus from linear recruiting, and adopting a relationship approach, Manpower has access to larger candidate pools. Manpower’s presence within various social media networks (such as LinkedIn, Twitter, Craigslist, and Facebook) allows them to reach passive and active candidates and build more highly sustainable relationship networks.

Manpower’s talent landing pages have been created to serve as job-seeking “portals”, offering industry specific resources, and the chance to interact via “Live Chat” with an expert recruitment professional. These pages also allow access to career-building resources that ensure candidates find ideal jobs that are aligned with their goals and career aspirations.
This philosophy extends beyond Manpower’s online social communities with an interactive kiosk located at Manpower’s flagship office in Toronto, which enables individuals to research, access and apply for jobs 24 hours a day. This is yet another example of how Manpower is focused on assisting businesses and individuals in navigating through the changing world of work.

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