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July 28, 2009

Starbucks leads the way in social engagement
How do other brands measure up?

When you walk into any Starbucks location, you enter the ultimate of social spaces.  Starbucks has worked hard to turn their corner of your world into your third place.  So it’s a natural to see the company embrace social media to naturally move the brand into a rapidly growing online space.  But with millions of potential customer touch points online, the company works hard to maintain consistency throughout its social media practice. 

Want to know not more about what companies are doing on the social web and how well they're doing it? The ENGAGEMENTdb has recently released their rankings of the world's most valuable brands based on how they leverage social media to interact with customers.

The top 25 are listed below.

  1. Starbucks
  2. Dell
  3. eBay
  4. Google
  5. Microsoft
  6. Thomson Reuters
  7. Nike
  8. Amazon
  9. SAP
  10. Intel
  11. Yahoo
  12. BlackBerry
  13. Accenture
  14. Oracle
  15. Cisco
  16. Pepsi
  17. MTV
  18. Sony
  19. Disney
  20. Adidas
  21. Toyota
  22. Ferrari
  23. H&M
  24. HP
  25. Nokia
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Mark Henry
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Peter O'Desse
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Steve Lloyd, Publisher, x 225

Amy Bostock, Editor,
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