January 19 , 2010
Experience Olympics live online
Most robust digital offering to date
Like never before, Vancouver 2010 will be a digital Games – and Canada’s Olympic Broadcast Media Consortium will respond with a ground-breaking digital offering that will revolutionize the way Canadians experience the Olympic Winter Games. Just days after announcing the most ambitious Canadian broadcast strategy ever, the Consortium revealed today the most robust digital offering in Olympic Winter Games history. For the first time, every second of every competition will be streamed live at CTVOlympics.ca and RDSolympiques.ca – the only online destinations in Canada for live coverage of the 2010 Winter Games. The Consortium’s complete online offering marks the most extensive Olympic Winter Games digital experience ever made available to consumers anywhere in the world.
With online video viewership exploding in triple digits year-over-year, and with more than 93% of Canadian consumers with access to broadband, the Consortium’s digital offering enables fans to shape, share and consume content in a whole new way. Like the Consortium’s recently unveiled broadcast plans, the Consortium’s commitment to delivering the Games like never before will provide consumers with complete control of their Olympic Games experience.
CTVOlympics.ca and RDSolympiques.ca are the go-to destinations for Olympic Games online coverage, with up to 14 concurrent live streams, an HD video player with PVR-like functionality, an interactive Viewers’ Guide, live streaming on mobile devices, exclusive online content, and unmatched depth of news and information. With more than 2,350 hours of exclusive online event coverage, the access and content is unprecedented for sports in Canada.
“What’s unique about our digital offering is that it’s pervasive and consumer-focused,” said Alon Marcovici, Vice President of Digital Media and Research, Canada’s Olympic Broadcast Media Consortium. “We’re making our content available everywhere to match consumers’ media consumption habits: online, as a mobile application, on social media platforms, and on video on demand. We are redefining how content is presented and putting Canadians in control of their own personal Olympic Games experience.”
The Consortium’s digital offerings include:
- Web-Exclusive Content
- Viewers’ Guide, presented by
- Digital Lounge
- Mobile App
- User-Generated and Interactive Content
- Social Media and Beyond
- News and Information
- Fantasy Player Pool, presented by Samsung
- Photo Gallery
- Interactive Medal TrackerAthletes, Sports and Country Profiles