August 4, 2009
Search deal gets mostly a yawn from our readers
Click! readers divided on Microsoft, Yahoo deal
In a poll conducted on Friday, only 15 per cent of Click! Weekly readers said that the new arrangement between Microsoft and Yahoo influence will influence their decision about where to place pay-per-click advertising in future. Another 13 per cent claim that the merger will have no effect on their PPC advertising decisions. Eleven per cent of those polled said that they will stick with Google.
The poll was done after Microsoft announced last week that they had reached a deal with Yahoo for an Internet search partnership. The agreement gives Microsoft access to the Internet's second-largest search engine audience.
Will the new arrangement between Microsoft and Yahoo influence your decision about where to place PPC advertising in future?
Don't use PPC advertising. 44%
Will stick to Google.11%
For web users and advertisers, this deal combines both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they want faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers and better results for web publishers.
“This agreement comes with boatloads of value for Yahoo!, our users, and the industry. And I believe it establishes the foundation for a new era of Internet innovation and development,” said Yahoo! Chief Executive Officer Carol Bartz in statement released on Wednesday. “Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities and mobile experiences.”
Microsoft Chief Executive Officer Steve Ballmer said the agreement will provide Microsoft’s search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers, which in turn will lead to more relevant ads and search results.
“Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company,” said Ballmer. “Success in search requires both innovation and scale. With our new Bing search platform, we’ve created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there’s so much more that search could be. This agreement gives us the scale and resources to create the future of search.”