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April 20 , 2010

Attention beauty junkies: this new site is for you

ChickAdvisor launches social shopping deals

ChickAdvisor.com, Canada's premier women's online community, unveils its new social shopping platform today. Shop ChickAdvisor will give members and readers exclusive savings on popular beauty and fashion brands by partnering together to offer exclusive savings of 50% off retail. Featured products will be available in limited quantities for a limited period of time to the 140,000 monthly visitors who use ChickAdvisor as their go-to resource for reviews prior to making a purchase.

"Shop ChickAdvisor is an exciting natural extension of our local ShopCrawls (shopping parties), where we get exclusive deals for our members in local neighborhoods", says Co-Founder, Ali de Bold. "We're really excited to launch this online version because it's not limited to one city, it's open to all of our members across Canada. It also makes a lot of sense since women visit ChickAdvisor when they are considering making a purchase. This is the logical next step."

Cake Beauty is the first partner brand to offer a trio of top selling products from their Milk Made and Cake Walk collections for 50% off retail. 500 trios regularly retailing for $52 will be available at $26 each for a limited time, starting April 19th at Shop.ChickAdvisor.com.

"Cake Beauty was a perfect first partner for us", says de Bold. "Not only are they a strong Canadian brand, their products are 90-95% natural and paraben free. With sandal season around the corner, the combination of lotions and hand and foot scrubs makes a perfect pampering set or a gift for Mother's Day."

"Cake Beauty is excited to have teamed up with ChickAdvisor to offer fellow beauty junkies and Cake fans this sweet special. Indulge!" says Katie Kluwer, Business Development & Retail Operations Manager for Cake Beauty.

Shop ChickAdvisor comes on the heels of other successful social media programs ChickAdvisor has pioneered, such as their Product Review Club and ShopCrawls, both of which were the first of their kind. ChickAdvisor is a leader in Social Media marketing building integrated programs for some of North America's most recognized beauty brands including CoverGirl, L'Oreal, and Maybelline New York.

"Social Shopping is fast becoming one of the top activities across North America. 51% of consumers say that they use product reviews to shape their decision before buying a product. Our goal is to reward brands and members with great mutually beneficial programs. Shop ChickAdvisor allows us to build conversations around innovative products. We expect many of our visitors to come back and share their opinion on the products that they purchased", says de bold.

About ChickAdvisor

ChickAdvisor.com is Canada's first online community for women ages 18-40 featuring tens of thousands of user generated reviews on products and local services. Since its launch in September 2006, over 3 million have visited from across North America. ChickAdvisor was recently recognized as Canada's Hottest New Digital Kid on the block at the Canadian New Media Awards. It has been featured on CBC Newsworld, GlobalTV, Canadian Business, The Toronto Star, The Toronto Sun, CBC Radio, Media in Canada, and many other national and international publications. ChickAdvisor was founded by husband and wife team, Alex and Ali de Bold.

Contact Us
For rates, opportunities, media partnerships, or to other information please contact our media sales department.

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Mark Henry
Sales Manager, x 224

Peter O'Desse
Senior Account Manager, x 223

Steve Lloyd, Publisher, x 225

Amy Bostock, Editor,
x 221