April 20 , 2010

Canadians have great taste in food and websites

Uptrend to represent Gourmet Ads

UPTREND media, Canada’s leading online advertising representation company, announces its exclusive partnership with Gourmet Ads the leading food advertising network. This agreement links two top advertising companies and provides UPTREND media the rights to exclusively represent Gourmet Ads in Canada.

The Gourmet Ads network consists of hundreds of premium food sites from around the world which allows us to reach millions of household grocery buyers online. A highly sought after audience for marketers, the household grocery buyer is typically female, aged 27 to 45 years old.

"Gourmet Ads is certainly the leader in online food advertising in the US and the UK,” says Jaimie Grossman, CEO of UPTREND media. “They know that Canadians have unique tastes when it comes to crafting nutritious and delicious meals. As we become a nation of more discerning food and beverage consumers, we become equally picky in our online content.  UPTREND media is proud to deliver relevant content to over 2.5 million Canadian foodies through our Gourmet Ads partnership.”

With recipes being one of the most viewed types of content online, Gourmet Ads connects advertisers to a wide range of sites, from large specialized recipe portals, recipe search engines through to influential food blogs. Some of the sites featured include tastydays.com, recipepuppy.com, summerkitchen.tv, foodtube.net and nibbledish.com to name just a few.

 “UPTREND media was the obvious choice in our search for a Canadian partner,” says Founder and Managing Director, Benjamin Christie. “Our specialization in developing food advertising online is perfectly complemented by UPTREND’s specialization in Canadian online audiences and advertising.”