Vol 2, #46, Nov. 16, 2010
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November 16, 2010


Macrowikinomics author in Toronto Nov. 19
Rogers Media adds two senior exec positions
Cornerstone and Transcontinental join forces
VP Juanita James retires from Pitney Bowes
Flyerland.ca expands Ottawa content
Charities embrace QR codes for holiday giving
New support for women in science, technology
Mobilicity, 7_Eleven to offer unlimited wireless
Proximity hires digital communications expert

Macrowikinomics author in Toronto Nov. 19

Join Don Tapscott in Toronto on November 19th at 11 a.m. for Breakfast and Macrowikinomics, featuring a lecture on a modest topic – what’s wrong with the world and how to fix it, based on his newly released book (co-authored with Anthony D. Williams), Macrowikinomics: Rebooting Business and the World.

Macrowikinomics examines how the evolution of new technologies combined with the recent crisises that have swept across industries have brought the world to a turning point. We now must rethink and rebuild many of the organizations and institutions that have served us well for decades—even centuries, around a new open networked model In doing so, we need to rethink the architecture of companies, government and many other institutions in society. At a time when there is growing pessimism surrounding the economy, the future of many key industries and the impact that the internet has on our daily lives, Macrowikinomics  offers an optimistic take on these issues through case studies that demonstrate realistic solutions already being put into play.  

Please visit www.speakersforum.com for details on this event. Top of Page

Rogers Media adds two senior exec positions

Keith Pelley, President, Rogers Media, has announced the appointment of two senior executives to his senior leadership team. Leslie Sole  is promoted to the newly created position of Chief Content Officer and Scott Moore assumes another new position, President, Broadcasting.

Leslie Sole will be responsible for the creation and execution of the Rogers Media content strategy. Prior to this role, Leslie oversaw the expansion of the Rogers Television division. From one multicultural television station in 1986, the division now includes five Citytv television stations, five OMNI multicultural television stations and three specialty services.

Scott Moore will oversee Rogers Media television including Citytv, Sportsnet and OMNI and all radio properties and will be responsible for the programming, sales, production, regulatory, engineering and distribution. Scott is a seasoned broadcasting executive and joins Rogers from CBC Television. He has previously worked at Rogers Sportsnet and has had his own production company. Scott will start his role on   December 6, 2010.

"The breadth of industry knowledge that Leslie and Scott bring to the table will be of great benefit," said Keith Pelley. "It's an exciting time in our industry and Leslie and Scott will ensure that Rogers Media is positioned to perform in a feverishly competitive environment."

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Cornerstone and Transcontinental join forces

The Cornerstone Group of Companies has proudly announced that it has been appointed the exclusive list manager for Transcontinental's Consumer Behaviour English Email Database. Brokers can now approach Cornerstone for the company's email file of highly responsive consumers.

This exciting new consumer email database consists of responsive individuals with a wide range of interests. The list can be selected by source, PRIZM cluster or community of interest to more precisely target.

"We look forward to tapping into Cornerstone's e-mail list expertise to promote Transcontinental's e-mail file to Canadian marketers. We are very pleased to be introducing it to the marketplace," noted, Mathieu Péloquin, Vice-President of Consumer Insights and Database Marketing, Transcontinental Media.

"We are excited to represent the new Transcontinental e-mail list and expect it to gain a great deal of traction as a brand new vehicle for consumer marketers," said Stuart Young, Vice President, Cornerstone Group of Companies, "and we're confident that this data will have immediate appeal for marketers."
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VP Juanita James retires from Pitney Bowes

Pitney Bowes Inc. has regretfully announced that Vice President and Chief Marketing & Communications Officer Juanita James has decided to retire.

James, who joined the company in 1999, has left a wide and lasting mark on Pitney Bowes. She was initially recruited to lead two complex global projects for the Human Resources function, which both delivered significant benefits to the company in terms of simplifying business processes, improving service levels and lowering costs. James then transitioned into a business unit role, leading the effort that ultimately resulted in Pitney Bowes moving decisively into the marketing services business through several acquisitions.

In 2006, James was appointed Chief Communications Officer, responsible for internal and external communications, investor relations, and corporate citizenship and philanthropy. In 2007, the corporate marketing function was added to her portfolio of responsibilities. In this capacity, James has overseen the revitalization of the Pitney Bowes brand, the relaunching of the internal communications web portal known as Inside PB, and the globalization of the public relations and corporate citizenship functions.

James has held numerous community and national nonprofit leadership positions over the years, including serving on the boards of the Stamford Museum & Nature Center, the Childcare Learning Centers, Reading is Fundamental, and the Ferguson Library. She is a former trustee of her alma mater, Princeton University, and is a current Trustee of Lesley University. Her contributions to the community have earned her numerous awards and honors, including recognition as Stamford's Citizen of the Year for 2009. James and her husband, Dudley Williams, Jr., were honored by Moffley Media this month as Fairfield County's "Most Involved Couple."

"Juanita is that rare business executive who truly brings out the best in everyone she works with. She has made valuable business contributions to Pitney Bowes, and she has lifted our spirits with her passionate commitment to the company, the community, and the world at large," said Pitney Bowes Chairman, President and Chief Executive Officer Murray Martin.

"I have enjoyed many wonderful opportunities here at Pitney Bowes," said James. "It is a company with strong values and integrity and it is an innovative company that is constantly reinventing itself in anticipation of future customer needs. I am proud to be associated with such an outstanding organization." Top of Page

Flyerland.ca extands Ottawa content

Flyerland.ca, Canada’s leading online resource for flyers, coupons and deals, has expanded their offering to consumers in the Ottawa area. This announcement, announced in tandum with Metroland’s launch of Ottawa This Week, a new community newspaper with four editions targeting different neighbourhoods, means that Ottawa-based advertisers will have a dynamic new medium to reach the local audience.

Added to the 80 percent of national Canadian retailers who already advertise on Flyerland.ca, Ottawa-based consumers will now be able to view coupons, flyers and deals from more local businesses. In addition, Flyerland.ca has added a products page, which provides direct access to the online shopping for over 200 of Canada’s top retailers.

“Research shows that more and more Canadians are browsing online before they buy. This group has been coined ‘ROBO shoppers’; research online, buy offline, and have been key to Flyerland.ca’s success,” says Debbie Frye, General Manager, Flyerland.ca. “We are a convenient and credible resource for Canadians who are looking for deals with national and local retailers. Flyerland.ca means that consumers never have to miss out on a great deal again.”

A Metroland media group property, Flyerland.ca will work with Metroland – Ottawa Region as they continue to increase the number of advertisers featured in the paper and online.  Through a unique partnership, advertisers gain access to both the opportunity to reach consumers in the traditional print model, as well as through Flyerland.ca. 

Flyerland.ca will be supported in Ottawa through a marketing campaign which includes print and radio advertising, contests and public relations, all designed to drive traffic to the website. Top of Page

Charities embrace QR codes for holiday giving

Union Gospel Mission (UGM) in Vancouver  is offering donors a new way to give this Christmas season. UGM is one of the first charities in Canada  to take advantage of QR codes, a barcode-like technology already popular in Europe and Asia, which allows iPhone users to donate on the go. Using the Mobio app for iPhones, users can instantly scan QR codes on UGM bus shelter ads and access a donation page right on their phones.

UGM's Derek Weiss  explains why using QR codes makes sense:"We want the most bang for our fundraising buck. With Mobio, there is no setup fee, and the fee per donation is pennies on the dollar. That means more money goes to help people on the street." Since 2007, UGM has reduced fundraising cost per dollar raised from 17% to 11%, and hopes that QR codes will be a way of continuing this trend.

About 10% of UGM's total donations already come through online giving. And QR codes are a mobile solution that leapfrogs over text-to-donate technology, which has much higher fees and does not allow the user to choose any donation amount. Says Weiss, "If an organization our size used text-to-donate, about three dollars out of every ten donated would go to fees. But with QR codes we pay about 3%."

With meteorologists predicting the coldest winter in decades, UGM hopes QR codes will give people a convenient way to help those who are living outside in the cold. "When people are in need, Metro Vancouverites want to help," says Weiss. "We're glad to offer another way for them to do so." Top of Page

New support for women in science, techonology

The Honourable Rona Ambrose, Minister of Public Works and Government Services and Minister for Status of Women, has announced Government of Canada  support for a project to promote leadership among women in science, engineering, trades and technology and to encourage greater participation by Aboriginal and immigrant women in these occupational fields.

"As Minister for Status of Women, I am proud to encourage women to contribute as leaders and decision-makers in their workplaces and in their communities," said Minister Ambrose. "This unique and innovative project will be instrumental in developing and strengthening the knowledge, skills and roles of women in these occupations."

The WinSETT (Women in Science, Engineering, Trades and Technology) Centre  will receive   $180,000  for the two-year Women in SETT Leadership. The project will address the priority issues of leadership and economic security and prosperity for women.

"We are very pleased to have the Government of Canada's support for this promising new project, which will enhance decision-making and leadership roles for women employed in these non-traditional fields," said Dr. Margaret-Ann Armour, President of the WinSETT Centre. "The project's other main activities are to develop a career awareness program for Aboriginal and immigrant women and girls, and to provide employers with resources and supports to promote diversity within their workplaces."

The Government of Canada  is committed to supporting worthwhile projects like these because they yield concrete results for women and girls in Canada while strengthening our families, our communities and our country. Through Status of Women Canada, the government's support for community projects like this has nearly doubled since 2006-2007, growing from $10.8 million to $19 million, its highest level ever. Top of Page

Mobilicity, 7-Eleven to offer unlimited wireless

In a deal that will make buying unlimited wireless offerings more convenient than ever for Canadians, Mobilicity has confirmed its products will soon be available at 7-Eleven   Canada  stores across Toronto, Vancouver and Edmonton.

"Like 7-Eleven, Mobilicity caters to customers looking for value and convenience," said Mobilicity's Vice President, Sales, Doug Perry. "We take the complexities out of wireless so that everything from buying a phone to using that phone is convenient for our customers. Being able to buy Mobilicity's unlimited wireless, day or night at 7-Eleven, will only add to that convenient customer experience."

"We are excited to be the first national convenience store chain to offer Mobilicity," said   Roger Barratt, product manager for 7-Eleven Canada. "Mobilicity's unlimited offerings support our overall goal of providing our customers with convenience and quality, and it enhances our position as the contract-free wireless destination in the convenience store industry."

Mobilicity will offer value-packed, unlimited mobile phone offerings - without a contract or credit check - at almost 150 7-Eleven locations later this year in time for the busy holiday shopping season.

Mobilicity's industry-leading, pay-in-advance, unlimited talk, text and data plans ensure bill certainty, thus eliminating the risk of incurring the extra fees and unexpected charges, which have become all-too-commonly found on Canadian wireless bills. Top of Page

Proximity hires digital communications expert

Social media and digital communications expert David Jones has joined Proximity Canada’s Strategy and Insights group in the newly created role of Vice President, Social Strategy effective today. Jones recently left Hill & Knowlton Toronto where he was Vice-President and Group Leader, Digital Communications and part of the agency’s global digital team.

“Behaviour in the social sphere increasingly continues to define our clients’ brands and the interaction consumers have with them,” says Andrew Bailey, President and CEO, Proximity Canada. “As an agency, we’re committed to building on our existing strength in this area to meet their ever-evolving needs. We’re very pleased to welcome Dave to the Proximity family.”

Jones brings over 18 years of public relations, marketing and communications expertise to Proximity Canada. A leader in the Canadian social sphere, he has made it his ongoing priority to explore the relationship and convergence of public relations and social media.

Working on both the client and agency sides of the business has proven to be a great asset for Jones in unearthing the opportunities and challenges in the space. He has worked on developing social media strategies for many high-profile clients including Hewlett-Packard, Molson, Motorola, Waterfront Toronto, Ontario Cabinet Office and [yellowtail] wines.

“Inter-disciplinary collaboration is the engine that drives social media success at the agency level,” explains Jones on his blog DaveJones.ca. “I'm honoured and grateful to become a part of such a prestigious agency at such an important time in their history.” Top of Page