Vol 2, #45, November 9, 2010
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Digital goes from tool to phenomenon

Ipsos survey reveals marketers are broadening their priorities

You must be living in the dark if you haven’t heard about the brilliant and much celebrated social media phenomenon of the Old Spice guy’s YouTube extravaganza, the growing popularity of the twittersphere...bulletRead More

66% of senior management claim to be very interested in digital marketing.
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Small business owners stressed about IT security
Network security, digital convergence concerns

The majority of Canadian small business owners are concerned about IT and network security, according to a new survey... bulletRead More

E-commerce emerges as priority for CFOs
Some degree of channel blurring
As this year's critical holiday season approaches, CFOs have shifted their focus from reducing operating costs to driving profitable...bulletRead More

Mygazines' new Geo Targeted Campaigns
Service enables tailored versioning by region
Digital Publishing leader Mygazines has announced the launch of Geo Targeted Campaigns, the first service for distributing tailored versions of a publication by region. With this feature, location-based versions of digital editions can now be delivered to more than 200 countries, thousands of specific cities and each of the five continents. With geo-targeting, users receive a dedicated URL and a targeted...bulletRead More

Olympic digital coverage earns Gemini award
Deemed Oustanding Technical Achievement
A radical vision that was conceived five years ago by Ivan Fecan, President and CEO, CTVglobemedia and CEO, CTV Inc., allowed the country to embrace the 2010 Winter Games like never before and led to a record seven Gemini Awards for Canada’s Olympic Broadcast Media Consortium for its revolutionary cross-platform coverage of Vancouver 2010.  The awards were presented last night in Toronto at the 25th...bulletRead More

Air Canada's Aeroplan program of the year
Earns three major North American honours
Aeroplan, Canada’s premier loyalty coalition program and Air Canada, Canada’s largest full-service airline have received three major honours for the Americas region as voted by the public in the first annual Frequent Traveler Awards. At a ceremony in Houston, Texas, Aeroplan won the “ 2010 Program of the Year” title for airlines in the Americas and was also recognized for “Best Airline...bulletRead More

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