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Vol 1, #32, October 20, 2009
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New YouTube advertising format
leverages keywords for Canadian market

Promoted videos offer 'huge opportunity' for Canadian businesses

By Amy Bostock, Editor

As of last week, YouTube is offering promted video as a powerful new advertising option for Canadian marketers. First rolled out in the U.S. in January of last year, promoted videos give advertisers the opportunity to have their videos discovered on YouTube through the use of targeted keywords...bulletRead More

Promoted videos from YouTube open up new advertising opportunities for Canadian businesses.
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Eliminate expensive data plans, phones
iseemedia challenges BlackBerry apps
iseemedia Inc., a provider of rich content adaptation and delivery solutions for mobile applications today announced the availability of iseemail, a new Blackberry-like service that eliminates the need for expensive data ... bulletRead More
Fundraisers use social media to top $1M in pledges
YouTube, email blasts bring in donations
Six high profile community leaders have collectively raised over $1 million with some fancy footwork for the Oct. 29th Baycrest Gala. They have enrolled in ballroom dance lessons and are posting clips of their intense sessions on...bulletRead More
Watch TV online for no additional fees
Astral Media brings us TMN Online
Astral Media announced the launch of The Movie Network OnLine - a new broadband service that provides subscribers of The Movie Network, who receive their home television service through Bell TV, with the ability to watch movies, series and other premium content on their computers at no additional cost. "Astral Media is proud to bring this unique and innovative service to its customers," said Ian Greenberg, President and Chief Executive Officer, Astral Media. "The launch of TMN OnLine...bulletRead More

Social media sites top Hitwise Canada rankings
This week's top 10 most searched terms
Canadians have social media on the mind according to this week’s list of the top ten most searched terms put out by Hitwise Canada. In fact, eight of the top ten most searched terms for the 12 weeks ending October fall into the social networking category. Popular networking site Facebook appears on the list four times with video sharing site YouTube following close behind with three appearances on the list. Well known dating site Plenty of Fish also made the top ten as did Yahoo! and Kijiji...bulletRead More

Website answers 1,000 questions about life
Virtual hospice marks important milestone

Questions about end of life are as old as humanity, yet they can be new and overwhelming when someone we care about is dying. The palliative care professionals at Canadian Virtual Hospice ( provide answers to these age-old questions using modern information technology. Today the unique web-based service announced an important milestone that shows just how effective its approach can be. This fall, the website answered the one-thousandth question through its Ask a Professional... bulletRead More

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