Vol 2, #33, August 17, 2010
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Ninety per cent of Canadian organizations
now using social media for business

Public sector executives more likely to say it's the top means of public engagement than private

The vast majority of Canadian executives at large and mid-sized organizations say that social media has the potential to impact their corporate brand and as a result are placing more importance on its use. One in six says that social media...bulletRead More

Canadian executives feel that social media can impact corporate brand.
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Transcontinental launches Dealstreet.ca
Makes retail flyers available online
Transcontinental announced yesterday the launch of dealstreet.ca, its new online flyer portal that delivers tailored retail offers to consumers, allowing... bulletRead More
Canada spent $1.82 billion online last year
2010 online ad budget set at $2.1 billion
Despite a year of decreased revenues for all other major media in Canada, the Interactive Advertising Bureau of Canada announced that...bulletRead More
Ad spending on Facebook to hit $1.2 billion
MySpace expected to net $347 million
Advertisers will spend $1.28 billion worldwide this year to reach Facebook’s more than 500 million users, according to new research by eMarketer. At the same time, MySpace is diminishing in importance, with an expected $297 million in ad revenues worldwide next year, down 14% from $347 million this year, the firm reports. “Brand advertisers are making Facebook a core buy...bulletRead More

TVO launches mobile learning opportunities
Creates video podcasts for BlackBerry
Ontario 's public educational television creates exclusive early-learning video podcast channels. In another step towards expanding the digital reach and impact of its award-winning educational children's content, TVO is proud to announce an exciting new distribution initiative with the launch of BlackBerry Podcasts, which allows BlackBerry smartphone users to easily...bulletRead More

Torstar Digital, Rogers Media join forces
Invest in TOPS internet solution
Torstar Digital and Rogers Media announced a technology joint venture to invest in TOPS, a leading edge, high volume content management system for internet media publishers. The Total Online Publishing Solutions system (TOPS) offers end-to-end solutions for web and mobile media publishers. Established in 2005, TOPS allows publishers to quickly and inexpensively develop...bulletRead More

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