Vol 2, #27, July 6, 2010
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Canadians receiving 35 per cent less email according to Ipsos report

Other ‘text’ based communications starting to emerge as the face of online communication changes

Online Canadians have reported a significant decline in the number of weekly emails received, according to the latest Ipsos Interactive Reid Report. The average number of email received in the past week (including spam) has declined by 35% from 198 in late 2008 to 129...bulletRead More

Email inboxes aren't as full these days according to a new Ipsos Reid study.
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Country described as social media savvy but cautious
See how Canadians are experiencing the internet
Consumers across the globe are embracing the Internet as a primary source of information, but Canadians are unique in their use of digital and ... bulletRead More
Labatt puts social media in the driver's seat
Launches new moderation campaign
Labatt announced the launch of its new responsible drinking campaign on Facebook and a dedicated YouTube branded channel. The brand new...bulletRead More
Track time, expenses on the go with DOVICO
Timesheet Mobile breaks desktop tether
DOVICO Software, a long established developer of time management software, announces the release of DOVICO Timesheet Mobile for the iPhone and iPod Touch. This application permits users to track time and expenses without being tethered to their desktop web application. “The sheer number of off-site workers and consultants causes headaches for those responsible for accum...bulletRead More

MMVAs win big with text-to-win contest
Mobile contest raises fan interactivity
Viewers of the 2010 MuchMusic Video Awards leapt at the chance to win $10,000 in an interactive mobile contest powered by mobile marketing software developer Adenyo. More than 82,000 text message entries were received during the two-and-a-half hour duration of the trivia contest, demonstrating the popularity of mobile marketing as a medium for interaction with fans and ...bulletRead More

Summer means more traffic for travel site
Visits to PhoCusWright up 6 per cent
Heading into the season for summer vacations, visits to a PhoCusWright Canada Travel custom category comprised of 720 websites are up 6% for the week ending June 26, 2010 as compared to the previous week. The sub-categories within Travel that experienced the highest week-over-week upticks were Car Rentals (+15%), Cruises (+8) and Reviews and Planning (+8)...bulletRead More

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