Vol 1, #4, April 7, 2009
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April 7, 2009


Access your PC from anywhere, anytime
Facebook releases site in Canadian French
BizPal is making it easier to start a business
RIM's BlackBerry App World open for business
Tourism Toronto wins online advertising award
Something for everyone at IMC Vancouver 2009
CRTC examines internet traffic management
Travelocity toolbar improves online experience
Telnic breaks down language barrier
Spider Marketing adds more digital talent
Faster web page load times from Sierra Wireless
IT360 Conference & Expo lands in Toronto this week

Access your PC from anywhere, anytime
01 Communique Laboratory Inc. has brought version 7.1 of the I’m InTouch remote access solution to the Canadian market. I’m InTouch allows users to remotely access their distant PCs using any computer or wireless device with an internet connection.

Version 7.1 includes full support for 64-bit Windows computers, new setup-free remote printing and faster initializing of remote control sessions – making remote access even more user-friendly.

“With I’m InTouch version 7.1 we are making remote access easier, faster and more accessible,” says Andrew Cheung, president and CEO of 01 Communique. “Remote access with I’m InTouch makes it feel like you really are sitting at your office or home PC.”
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Facebook launches site in Canadian French
Facebook announced yesterday that Canadian French is now available on its site. More than 1,200 Canadian French-speaking Facebook users chose to take part in the translation effort. Using a Facebook-built application for user-based translations, Canadian translators join a worldwide community of about 215,000 Facebook translators who have helped make Facebook available in more than forty languages across the globe.

Jimmy Lavoie, 17, an avid Facebook user from Québec, was the most prolific translator.

"As I worked on the translation, my goal was to help create a site that feels natural and comfortable to French Canadians. I like the French language and I try to protect it, on the Internet and in real life," wrote Lavoie in a guest posting on Facebook's company blog. "I'm especially proud of Québec French, also called Canadian French, which is recognized as a different dialect from the European French language."

To complete the translation from English to Canadian French, users who added the Facebook translation application were allowed to submit translations while browsing the site. The community then approved all translations through a voting system that "voted up" or "voted down" each translation. For example, users agreed on citing both "cégep" and "université" as the translation for "college" in the "Info" section of the Profile page. Many translators, like Jimmy Lavoie, were motivated by the desire to enable fellow Canadian French speakers to have conversations on Facebook in the language they are most comfortable using, just as they do offline - on the phone, in a local café, or on email. Although a French-language version of Facebook has been available since 2008, Jimmy wanted to create a home-grown Canadian French, or "canadienne française" version of the site.

Facebook users who want to view Facebook (www.facebook.com) in Canadian French can change their language preferences in their account settings. People can now also access the mobile site in their supported language through any device with Web capabilities.
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BizPal is making it easier to start a business
The launch of BizPaL in Hamilton last week is making it easier for entrepreneurs to start up and grow a business in Ontario. Local businesses in Hamilton can use BizPaL to get a customized list of the permits and licences they need from all levels of government to start or expand their business. BizPaL is an online service that saves businesses time by providing fast and easy access to information on permits and licences. It represents an innovative partnership between the federal, provincial, regional and municipal governments.
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RIM's BlackBerry App World open for business
BlackBerry App World™, a new on-device application store for BlackBerry smartphones, brings together a broad mix of personal and business applications for users to discover.

The newest offering from Research In Motion (RIM), is immediately available to BlackBerry smartphone users in Canada, the United States, and United Kingdom, with more country launches to follow. Users in these countries can download the application to their BlackBerry smartphone by visiting www.blackberry.com/appworld from their handset.

Designed to automatically present the relevant catalogue of applications available for a user's specific BlackBerry smartphone model, BlackBerry App World can be accessed over both Wi-Fi and cellular networks.

BlackBerry App World features currently include:

Front page carousel: BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications will vary from week to week, helping users discover new applications for practically every aspect of life.

Top downloads: lists applications that are the most downloaded.

Categories: current categories include entertainment, productivity and utilities, games, professional and business, maps and navigation, reference and eBooks, music and video, social networking and sharing, personal finance and banking, sports and recreation, personal health and wellness, travel.

Search: includes a keyword search capability.

Reviews: applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews from other users, see screenshots and read a description of each application before they download it.

Recommend: uusers can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.

Application storage: includes a folder called My World, which can keep track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and reinstall applications and to easily transfer purchased applications to a new BlackBerry smartphone.

BlackBerry App World supports both free and for-purchase applications and is with a trackball or touch-screen running BlackBerry device software 4.2 or higher.
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Tourism Toronto wins online advertising award
A campaign designed to promote Toronto as a special holiday destination to customers in Ontario has captured the 2009 award for “Best Travel Online Campaign” from the Web marketing Association.

The results of the campaign exceeded goals with 196,000 click-throughs, 9, 106 hotel property views and an 811 per cent increase in online bookings over the previous year.

“Elevating the perception of Toronto as a holiday destination is a top marketing priority,” said David Whitaker, president and CEO of Tourism Toronto. “Although we have much to offer year round, our intent was to depict the warmth of our neighbourhoods at holiday time.” Top of Page

Something for everyone at IMC Vancouver 2009
Avnash Kaushik, former Google Analytics team member, author and global authority on web analytics will kick off IMC Vancouver 2009. Happening September 18 &19, 2009 at the Coast Plaza hotel in Vancouver, the IMC Internet Marketing Conference will bring world leaders together to cover the full range of topics related to internet marketing.

Last year’s conference in Vancouver sold out and this year conference partners IIMA (International Internet Marketing Association) and IMC (Internet Marketing Conference) have grown to three global conferences, and expanded online community for internet marketing professionals. This year’s Vancouver event will have three tracks and over 70 sessions.

"We are very excited about IMC Vancouver 2009; we have had incredible feedback about the quality and depth of coverage from last year's event and we look forward to building on that," Says John Hossack, President IIMA "The content and calibre of speakers was top notch. There really was something for everyone; we had a mix from small business owners to fortune 500 marketers and webmasters, and everyone was lit up with the amount of knowledge they were able to take home and implement on.” . Top of Page

CRTC examines internet traffic management
The Canadian Radio-television and Telecommunications Commission (CRTC) has opened an online consultation to gather views on internet traffic management practices.

Current internet services have made it possible for Canadians to use new applications and services, such as video streaming and peer-to-peer networking. Certain internet service providers (ISPs) maintain that this growth in traffic can cause congestion, especially during peak times. This has led some ISPs to manage the flow of traffic on their networks or adopt new business models.

The CRTC is examining the current practices of ISPs operating in Canada, as well as those that could be adopted in the future. The proceeding's main objective is to determine whether and to what extent such practices are appropriate under the Telecommunications Act.

Through the online consultation, the public is invited to discuss various topics and questions related to Internet traffic management practices. The topics for discussion are:

  • the impact of these practices on the user experience and on innovation
  • the different approaches to Internet traffic management
  • the role of the CRTC in relation to Internet traffic management practices
  • the disclosure of Internet traffic management practices by ISPs

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Travelocity toolbar improves online experience
The new Travelocity Community Toolbar, powered by Conduit, will help travelers save money by providing special promotional codes and travel deals. Featuring a ticker with real-time pricing updates and special offers, the toolbar will be constantly updated to make saving money easier and more accessible.

"This community toolbar is an easy way for travelers to get the most up-to-date information on the best vacation packages and the lowest prices," said Victoria Treyger, chief marketing officer, Travelocity.

Travelers can also access driving directions, language translations, currency conversion, flight status and travel support from Travelocity customer service directly from the toolbar.

Other features include:

  • Flights Button: Notifies users of "Top Deals," "Web Fares," "Low Fare Alert," "Last Minute Packages" and allows for booking directly from the toolbar
  • Hotels Button: Notifies users of "Top Deals," and popular cities
  • Vacations Button: Notifies users of "Top Deals" and "Trip Ideas"
  • Travel Gadgets Button: Allows users to book flight + hotel, hotels, flights, cruises, and car rentals for up to four destinations at once
  • Travelocity Links Button: Takes users to Cars/Rail, Cruises, "Last Minute Packages," "Activities," "Experience Finder," and "My Stuff" login

"Travelocity's top priority is excellent customer service. In addition to offering great deals, the toolbar also helps the company extend their relationship with travelers," said Adam Boyden, president, Conduit. "For travelers, the toolbar becomes an easy way to gather information that they may need throughout their trip."
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Telnic breaks down language barrier
The registry operator for the new .tel top level domain will now provide .tel related information in 11 languages including English, French, German, Spanish, Italian, Portuguese, Chinese, Japanese, Korean, Arabic and Russion.

“With over 145 registrars signed up to offer .tel domain names in 30 countries, we are pleased to provide a multilingual website to help people across the world better understand the power and innovation of .tel,” says Benjamin Blumenthal, Telnic’s director of marketing.

The multilingual site is the company’s way of reaching out to the different countries and cultures around the world and offering them an equal opportunity to register for .tel domains.Top of Page

Spider Marketing adds more digital talent
Toronto-based Spider Marketing Solutions Inc. recently added two new web experts to their team. Eric McPherson, an interactive expert comes on as Spider’s new digital project manager and Sara White, who has a background in in-store, digital and direct-to-consumer initiatives, has been named to the position of senior account manager.

The two new hires underscore Spider’s goal to enhance its commitment to the interactive and digital arenas.

“We’re excited to have Eric and Sara on board as we ramp u p for Q2,” says Rico DiGiovanni, president, Spider marketing Solutions. “Both broaden our expertise and enhance our client offerings, and we are poised to continue our growth for the rest of this year.” Top of Page

Faster web page load times from Sierra Wireless
With the new patent-pending TRU-Flow™ technology from Vancouver’s Sierra Wireless, users can now address the problem of reduced data transfer speed during simultaneous upload and download.

According to Sierra, TRU-Flow™is the only technology in the world to improve web page load times during uplink congestion even with virtual private network (VPN) enabled.

TRU-Flow™is designed with the user in mind. When a wireless network user attempts to upload and download over the wireless network at the same time, congestion can reduce data throughput, slowing down performance. TRU-Flow™ monitors IP traffic and data throughput to optimize the overall upload and download modem performance.

Sierra Wireless TRU-Flow™ will be integrated into upcoming Sierra Wireless EV-DO products. Top of Page

IT360 Conference & Expo lands in Toronto this week
IT professionals from around Canada, the United States and globally will arrive at Toronto’s Metro Convention Center next week to examine the latest products and solutions and hear about new developments in the industry.

This year’s Keynote Address will be presented by celebrity speaker, Michael Calce aka Mafiaboy, with Craig Silverman.

The exhibit floor will feature key companies driving the future of innovation including Bell Canada, D-Link Networks, Samsung Electronics, ESET, Borderware, HP Canada, Hitachi, Dell Canada, EMC, and many more. The event also provides a forum for new companies entering the IT space.

This year the event also hosts the third Asterisk & Open Telephony Conference, and the CIO Executive Council regional meeting. In this climate of ever-accelerating change, and the necessity to save dollars, technologies continue to evolve to meet the demands of companies big and small.  

IT360 runs April 8, 2009 at the Metro Toronto Convention Center. The exhibit floor opens at 10:30 a.m. Exhibit hall passes are $25 on or before April 6, 2009 – passes cost $50.00 after April 6, 2009. Register for the event at
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Upcoming Events

Conference & Expo

April 8,
Toronto, Ontario

Online Video in Canada
April 21, 2009
Toronto, Ontario

June 5-7, 2009 nextMEDIA – Banff