Vol 2, #9, March 2, 2010
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March 2, 2010


CMC website has innovative trading platform
People from Cossette recruits top social media talent
Unprecedented mobile IT management awaits
GCI Group hires new Director of Social Media
NextMark upgrades free online mailing list finder
LiveHigh.com launches new condo site with 10,000+ photos
Siteminis retains Attention for PR
ModiFace launches iLab application for iPhones
Online program for immigration practitioners first of its kind in Canada

CMC website has innovative trading platform

To meet the investment and educational needs of its growing base of active traders, CMC Markets today announced the launch of Marketmaker Web(TM), an advanced browser-based trading platform, and the Education Zone, an extensive base of trading knowledge and strategies on their redesigned website www.cmcmarkets.ca.

As more investors participate in online trading, they are seeking access to global markets, commodities and Foreign Exchange investing, which are all available at CMC Markets. Since receiving regulatory approvals in October 2009, CMC Markets, Canada's only provider of Contracts for Difference (CFDs), has been expanding its offering of CFDs and FX to retail investors in Ontario and Quebec.

"Our growing clientele consists of active traders and serious investors who demand powerful and reliable trading platforms to execute their trades," said Bruce Seago, CEO, CMC Markets Canada. "Having established ourselves as a global leader in online trading, we take great pride in being leading-edge and client-focused. With the launch of these new initiatives today, we are moving our clients forward with the latest technologies, resources and customer support."

Marketmaker Web

Marketmaker Web is a new browser-based trading platform easily accessed by any computer. Until now, the company's award-winning trading platform Marketmaker was available by download onto a desktop or mobile phone. Marketmaker provides real-time streaming quotes, one click trading, advanced order types and real-time account management among its valuable features. The convenience of one user ID and password for both the software and web access version to an account, means clients can easily and securely trade anywhere, anytime as long as markets are open.

Education Zone

CMC Markets has also introduced a new one-stop Education Zone on the site. Here, clients can find the Trader Health Check, a series of questions related to the trader's experience and interests, which then yields customized training suggestions drawing on CMC Market's extensive education materials. Clients also have access to Education on Demand, a series of online video training modules, divided into Beginner, Intermediate and Advanced trader levels. Other educational tools include Video Walk-Throughs for maximizing use of the Marketmaker trading platform, a Trading Library, and Trading IQ, an award-winning educational program ideal for new traders.

"Since we started offering our products to retail investors, ongoing customer education is more important than ever. Our recently expanded training and education resources ensure that we have provided our clients with a valuable depth and breadth of trading knowledge," added Mr. Seago.

Redesigned website

The newly improved www.cmcmarkets.ca is loaded with even better features and a more user-friendly approach to enhance the investor's experience. Besides a fresh new design and new highlights like Marketmaker Web and the Education Zone, the site boasts improved navigation, powerful graphics, and easier access to key support tools.

As a member of the Investment Industry Regulatory Organization of Canada (IIROC), all client accounts of CMC Markets Canada are protected by the Canadian Investor Protection Fund (CIPF). Top of Page

People from Cossette recruits top social media talent

Guillaume Brunet is joining OPTIMUM, the public relations team at PEOPLE FROM COSSETTE, as Senior Director of Social Media. He was named in Click Weekly’s Top 40 Online Marketers in Canada.

Having graduated from HEC-Montreal in business administration, he went on to obtain a masters degree in management science, specializing in electronic business. He works regularly with the Quebec council of the Interactive Advertising Bureau of Canada (IAB Canada). Prior to joining OPTIMUM, he worked at Transcontinental Media as Director of Marketing and Client Services, in the New Media and Digital Solutions Group. He is a very active blogger in Montreal and launched the blog for the Association des professionnels de la communication et du marketing.

At OPTIMUM, he will lead the group within the public relations team dedicated to social media,  including Alison Neill and Sophie Labelle.

“We have decided to integrate social media into public relations, which will allow us to include them in the development of communication strategies from the very start. This gives us flexibility of execution and will maximize the results for our clients,” explains Isabelle Perras, Vice-President and General Manager of OPTIMUM.

“One of the current challenges for communications agencies and advertisers is in bringing together new communities of influence and instigating a dialogue when we are witnessing such an explosion of platforms,” says Guillaume Brunet, who will take up his position on March 8.

PEOPLE FROM COSSETTE offers a full range of leading-edge communication services to clients of all sizes, including some of the most prestigious brands in the world. A customer-driven organization built around highly specialized business units, COSSETTE also offers Convergent Communications™, a unique working method that brings added value to the client by integrating various services offered by the Group, including strategic planning and research, advertising, media buying and channel planning, sales promotion, direct response, database and direct marketing, customer relationship management, interactive marketing and technology solutions, public relations, organizational communication and change management, sponsorship and alliance marketing, branding and design, ethnic marketing, business-to-business communications (B2B practices) and print and video production. PEOPLE FROM COSSETTE has approximately 1,485 employees and offices in Québec City, Montréal, Toronto, Vancouver, Halifax, New York, Irvine, Los Angeles, London and Shanghai. Top of Page

Unprecedented mobile IT management awaits

Rove Inc., the leader in IT infrastructure management from smartphones, today announced the availability of new, powerful configuration, monitoring and management options for IT professionals who require secure remote IT administration from their BlackBerry, iPhone, Windows Mobile or Symbian device.

Rove Mobile Admin is the only smartphone-enabled mobile IT administration solution available today that addresses the complete IT incident resolution workflow and that covers an organization’s entire IT infrastructure. Release 5.1 offers powerful enhancements to simplify and accelerate configuration, and to give users unprecedented control over how they relate to their IT network via their mobile device.

“IT professionals differ widely in their roles, needs and preferences,” said Russell Ure, Vice President of R&D, Rove Inc. “With this release new users will be able to rapidly establish direct and secure access to their infrastructure and services and realize greater freedom while on-call. For existing users the benefit of speeding up their access to critical elements and services will be an asset during times of escalation.”

On March 3 2010, from 1:00 to 2:00 PM EST, RoveIT is presenting a live online launch of Mobile Admin 5.1. Registration for this online event is open to the public, giving the entire IT community an opportunity to learn more about Mobile Admin’s new, powerful capabilities and to see them demonstrated live. Top of Page

GCI Group hires new Director of Social Media

GCI Group announced today that Denise Brunsdon has joined the agency as Director, Social Media.

 “We are very pleased to welcome Denise as part of our commitment to having the most dynamic and strategic social media offering in the marketplace,” said Marion MacKenzie, President of GCI Canada.

“The depth and variety of Denise’s experience continues to add to our portfolio of expertise.”

Most recently Brunsdon was a research analyst with the Gandalf Group, where she specialized in consumer trends, brands and social media.  She has also worked extensively in the political arena where she ran sub-campaigns as a National Director of Women’s, Youth and Social Media during the 2006 Federal Liberal Leadership campaign.   She was also a MuchMusic Blog Correspondent in the 2008 Federal Election. Brunsdon has experience in the environmental sector, having previously worked at Boxfish Group to develop the first public awareness and municipal education program to reduce battery-induced landfill toxicity in Ottawa. Top of Page

NextMark upgrades free online mailing list finder

NextMark, Inc., a leading provider of direct marketing tools and resources, has announced the re-launch of its free online Mailing List Finder. The renovations include easier searching, expanded information, a streamlined request for information (RFI) process, better identification of preferred providers, and a revamped design.

"The changes to the List Finder are in response to customer ideas and a dramatic increase in usage," says Joseph Pych, founder and President, NextMark. "Marketers love the results they get from the tool and it's grown to become one of the most popular websites for finding mailing lists. It's clearly a winner and we wanted to make it even more powerful."

The Mailing List Finder helps to solve one of the most vexing problems in marketing.

According to Mr. Pych, "The reason many marketing programs fail is because the right offer is sent to the wrong people. The goal of the Mailing List Finder is to help marketers to avoid this costly mistake by making it easy to find the highly-responsive niche lists they may have missed in past campaigns. This tool helps them to optimize an audience of prospects who will appreciate and respond to their offer."

The Mailing List Finder provides marketers with free access to expert information on more than 60,000 postal, email, and telephone lists. Located on the web at http://lists.NextMark.com, it is the only website to offer a comprehensive and unbiased index of all available lists from more than 1,400 suppliers. The tool was recently cited as the "Google of mailing lists" by National Public Radio.

The website also works as a matchmaking service between direct marketers and marketing services providers, such as list brokers and list managers with vertical market expertise.

"This online tool is delivering thousands of new inquiries to list brokers and managers every month, and makes it easier for all marketers to get connected with list and data providers," said Chris DeMartine, Director of Business Development at NextMark. Top of Page

LiveHigh.com launches new condo site with 10,000+ photos

Live High Inc., a privately held Canadian company, announced the beta launch of its website, LiveHigh.com. LiveHigh.com is a new online community dedicated to "everything condominiums". Featuring in-depth profiles for almost every condo apartment and loft in the Greater Toronto Area dating back to 1970, LiveHigh.com was created to empower buyers, sellers, investors and renters to make better decisions about their homes and investments.

Inspired by the lack of cohesive information online and born out of the resulting frustration, LiveHigh.com presents an organized solution to the existing market gap by providing the tools for more effective research, and a more efficient online experience. LiveHigh.com provides free, unprecedented access to a growing collection of more than 1,000 in-depth profiles of completed condos and over 100 new and yet-to-be-released condo projects in the GTA. An extensive gallery of more than 10,000 vivid photos captures the true essence of each property, allowing users to seek and explore condos from the comforts of their home or office. LiveHigh.com has an intuitive, interactive platform to help users locate related or nearby condos and neighbourhood amenities with ease.

As Toronto's heated housing market continues to flourish, LiveHigh.com will prove to be a timely and powerful platform for both home hunters and industry professionals alike. Handy features range from a real-time real estate news feed, to discussion forums on every condo profile that allow users to connect and interact with other condo enthusiasts. Dynamic keyword and map searches as well as an extended array of additional features offered through free membership help to establish LiveHigh.com as 'your source for everything condominiums'.

"We've been there ourselves, and know how frustrating it can be to search for condos online." explains co-founder Karin Ing. "After clicking through countless websites, we found ourselves annoyed and discouraged. Information was not only limited but fragmented, and we quickly realized the need for a "one-stop condo resource" - it was then that LiveHigh.com was conceived." Co-founder Yvonne Ho added, "We created LiveHigh.com to be different, more complete and more intuitive. We strive to profile all condos - regardless of age or neighbourhood - they're all relevant. We're launching with over 1,000 condos and 10,000 photos - and we're only getting started." Top of Page

Siteminis retains Attention for PR

Siteminis has retained the services of Attention , a leading high-tech public relations and marketing communications agency, to help bring awareness of a unique mobile Web site platform to major retailers, entertainment and sporting events, non-profit organizations and travel providers who are looking to ensure their mobile marketing strategies are managed effectively with a profitable mobile Web site.

Siteminis has provided consultation and design to major retailers over the past three years and has finalized their research and development to launch one of the only mobile Web site platforms that can be deployed across every Web enabled cell phones and all popular smartphone operating systems such as iPhone , Android, Palm, Nokia, Blackberry , and Microsoft’s Windows Mobile operating systems.

“We are positioned to better communicate our story to the markets ; we will serve to expand their awareness of us as the best solution in a confusing, rapidly changing technology and communications market,” said Siteminis CEO Marci Troutman. “It is time for us to aggressively reach out to the marketplace via professional communications that will open doors for new customer acquisition, enhanced revenue and increased shareholder value. We have retained Attention to guide our public emergence and marketing into these segments.”

“Attention has a reputation for getting the word out and showcasing high tech public companies to not only build awareness but unique communication strategies to generate leads. Their experience in retail, technology, events, entertainment and hospitality markets, along with their “think different” approach to getting the word out, will ensure our message is heard,” Siteminis President Steve Timpson adds.

“The consumer experience and shopping cart rates among e-commerce mobile Web sites is deplorable today and we strongly believe Siteminis has designed a one-of-a-kind solution to the problems of deploying and viewing Web sites on cell phones today,” said Daryl Toor, Managing Marketing/PR director of Attention. We intend to bring that news directly to decision-makers using our BuzzBuilder Communication programs.” Top of Page

ModiFace launches new iLab application for iPhones

ModiFace Inc., developers of automated virtual makeover tools that are currently used by nearly 50 websites, announced the launch of the iLab—an iPhone and iPad application experimentation and development laboratory.  The iLab, with a dedicated team of mobile researchers, engineers, and designers, will be launching several unique titles for the iPhone and upcoming iPad in the next few weeks.

"The structure that has worked so well for us for the regular ModiFace Labs—bringing together image-processing experts and online application engineers to research and develop new and innovative web applications—will now be applied for the iPhone and iPad devices through the iLab," said Parham Aarabi, ModiFace President and CEO.

The first two applications to be released by the iLab will be:

  • Skin Match – Gone are the days of testing foundation colors in-store and leaving with an abundance of different-colored smudges all over your hands. With Skin Match, you can simply snap a photo of your skin, and it immediately suggests the closest foundation colors to your skin tone.
  • MakeUp – Version 5.0 of the popular virtual makeover application will feature nearly 1000 real-life products that can be applied to a user's own photo, including eyeshadow, lipstick, blush, and foundation.  User's can then purchase the products selected right on their iPhone, get more information about the products, or email and share their new looks with a single click.  

"While we are excited about the launch of these new applications, we are most excited about what will come out in the next few months from the ModiFace iLab," says Nikkie Gatto, ModiFace Resident Beauty Expert, who will oversee the development of the iLab's upcoming titles.  

ModiFace currently has several titles available for purchase from the iTunes App Store, including MakeUp, Face Dance, and Beauty Friends Forever. Future versions of these applications are currently under development at the iLab. Top of Page

Online program for immigration practitioners first of its kind in Canada

Francophone students across Canada made history as the Canadian Society of Immigration Consultants (CSIC) started classes at Canada's first French-language online immigration practitioner program.

"These students are on their way to joining a proud profession which helps immigrants live their dreams of becoming Canadian," said John Ryan, CSIC Chair and Acting CEO. "Now Francophone students will have access to accredited courses for the Certified Canadian Immigration Consultant (CCIC) profession for the first time."

Recently the Quebec government announced that CSIC accreditation will soon become mandatory for immigration consultants in the province. Students in the online education program will have the necessary credentials to offer immigration services upon graduation.

Students will learn about immigration law and practice, business ethics and other topics while cutting-edge interactive components will allow them to interact one-on-one with successful CCICs. Students will also build a business plan and a professional network.

"We want to ensure that graduates have the tools they need to provide quality service and launch a successful career," said Ryan. "In addition, consumers of immigration consulting services in Quebec will benefit from increased access to accredited immigration consultants." Top of Page